- 1inch works with Bruce Lee Household Firm to speed up DeFi and Web3 adoption.
- The brand new marketing campaign “Let’s take crypto severely Lee” goals to vary the notion of cryptocurrencies.
- This collaboration celebrates Bruce Lee's values of innovation and resilience whereas selling a future-proof monetary system.
DeFi platform 1inch has introduced a long-term collaboration with Bruce Lee Household Firm to advance decentralized finance and Web3 know-how.
With the slogan “Let's take crypto severely, Lee”, this partnership goals to vary folks's perspective on cryptocurrencies and current cryptocurrencies because the monetary system of the long run.
Works that influenced Bruce Lee
Since its inception, 1inch has drawn inspiration from the legendary Bruce Lee. Bruce Lee's iconic “One Inch Punch” has formed the challenge's id. Co-founder Sergei Kuntz expressed his admiration for Lee, saying:
“I’ve been impressed by Bruce Lee ever since I used to be a baby and first began martial arts. Our challenge is known as after Bruce Lee’s iconic punch. 1 Inch He has at all times exemplified his values of integrity, resilience and a severe method to all endeavors.”
The partnership, wherein 1 Inch and Bruce Lee Household Firm intention to demystify DeFi and Web3 and make them accessible to a broader viewers, is a partnership between 1 Inch and Bruce Lee Household Firm, which helped popularize martial arts by means of Lee's movies within the Seventies. It displays the affect it has had. Bruce Lee's daughter Shannon Lee expressed her enthusiasm:
“All of us worth the significance of innovation and pace, in addition to enjoyable and creativity. We have been actually completely satisfied to carry the 'Take Crypto SeriousLee' marketing campaign to life. ”
To kick off the collaboration, 1inch printed a video on its social media channels encouraging customers to discover DeFi.
Specifically, 1inch has been on the forefront of the DeFi revolution by providing probably the most satisfying crypto buying and selling expertise. The platform presents low-cost token swaps, safe crypto wallets, and a set of instruments that simplify DeFi for customers of all ranges.
The Bruce Lee Household Firm, based by Shannon Lee, is devoted to preserving and sharing the artwork and philosophy of Bruce Lee and galvanizing private development and character around the globe. The corporate continues to protect Lee's legacy for contemporary audiences by means of revolutionary experiences.
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