Apia, Samoa, November 17, 2025 — Phemex, the user-first crypto alternate, celebrates its sixth anniversary with a marketing campaign theme of “Future With U.” This milestone comes after a decisive yr of transformation, from an entire rebrand to document consumer progress and enhanced platform safety, and represents Phemex’s evolution right into a forward-looking, resilient, and human-centered model.

2025: A yr of resilience and progress

2025 was a pivotal yr for Phemex. In response to altering market situations and inner operational challenges, the alternate undertook a complete methods overview to strengthen its technical and safety foundations. The improve contains multi-layered pockets safety, AI-driven monitoring, and enhanced catastrophe restoration mechanisms, all carried out whereas sustaining 99.999% uptime.

This revamped infrastructure laid the inspiration for a powerful efficiency. International consumer numbers elevated by 66%, spot buying and selling quantity greater than doubled to 122%, and futures buying and selling elevated by 26% yr over yr. These achievements replicate Phemex’s means to translate resilience into progress, reinforcing its place as one of many business’s most trusted and environment friendly exchanges.

Rebranding for the long run “For you. For tomorrow.”

This anniversary additionally follows a complete rebranding of Phemex. The rebrand defines what Phemex stands for: an environment friendly, clear, and forward-thinking platform that empowers customers by way of smarter monetary freedom. A refreshed id, visible language and storytelling method connects the model extra deeply with merchants world wide.

“Future with U”: A marketing campaign to share progress

The anniversary marketing campaign commemorates six years of co-creation between Phemex and its neighborhood. We spotlight how consumer suggestions has frequently formed the platform’s improvements, from multi-asset buying and selling to on-chain income instruments, and look forward to new initiatives that may make digital finance much more environment friendly and inclusive.

2026: Transferring ahead collectively

As Phemex strikes towards 2026, the alternate stays resolute in strengthening its infrastructure foundations. Subsequent yr will see continued funding in safety innovation. Phemex additional enhances the general consumer expertise, system scalability, and reliability, guaranteeing high efficiency and near-zero downtime whilst international buying and selling exercise surges.

Past infrastructure, Phemex goals to broaden its ecosystem by way of product innovation and model improvement. In 2026, the corporate plans to enhance core providers corresponding to spot, futures, copy buying and selling, and income whereas integrating extra on-chain instruments and cross-asset administration capabilities. On the model stage, Phemex continues to strengthen its presence by way of localized campaigns, instructional content material, and neighborhood engagement, bringing its user-first philosophy to markets world wide.

Federico Variola, CEO of Phemex, commented: “Our efforts this yr reaffirmed the elemental precept that true resilience is designed, not inherited. We made the strategic determination to deal with each problem as a catalyst. This inner transformation, mirrored in our exterior rebrand, was the inspiration on which we achieved document progress. Our Future With Greater than only a theme, it is our operational blueprint, demonstrating that our biggest improvements proceed to return from fixing actual issues for our customers. Institutional stage credibility. ”

Trying to the long run: The story continues

Six years later, Phemex is at a brand new beginning line. The rebrand and anniversary are extra than simply milestones, they mark the start of a broader motion towards a extra inclusive, clever, and human crypto future. With upcoming campaigns and celebrations deliberate all through the season, Phemex is inviting its international neighborhood to affix us in planning what’s subsequent.

About Femex

Based in 2019, Phemex is a user-first crypto alternate trusted by over 10 million merchants worldwide. The platform presents spot and derivatives buying and selling, copy buying and selling, and asset administration merchandise designed to prioritize consumer expertise, transparency, and innovation. With a forward-thinking method and dedication to consumer empowerment, Phemex supplies trusted instruments, complete entry, and alternatives to evolve for merchants of all ranges to develop and succeed.

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