- Sportswear giants like Adidas and Nike dominate the world of vogue NFTs.
- Adidas boasts 12 NFT collections, Nike has 9, and Puma has six.
- Luxurious vogue manufacturers haven’t been very widespread in vogue NFTs, however Gucci stood out.
A brand new research confirms that conventional vogue powerhouses like Adidas and Nike are main the wave within the NFT house. Based on analysis by CoinGecko, sportswear manufacturers are rising as pioneers in adopting vogue NFTs, with Adidas securing the highest spot.
Adidas unveiled its first vogue NFT assortment, Into the Metaverse, on the finish of 2021, adopted by 5 extra solo collections and the Web3 Artist Residency Program. Collaborations with iconic manufacturers similar to Bape and Bugatti have additionally resulted in six joint NFT ventures. Based on studies, the German sportswear large boasts 12 NFT collections.
Equally, Nike has launched 9 NFT collections, together with a strategic transfer in late 2021 when it acquired Web3 studio RTFKT. After releasing six of his collections below RTFKT, Nike established the Web3 platform “.SWOOSH'' operated by an in-house group Nike Digital Studios. The platform launched two sneaker NFT collections and an id NFT assortment.
PUMA rounds out the highest three within the vogue NFT rankings with six collections showcasing solo releases and collaborations. Most notable is a set of redeemable sneakers in collaboration with NFT challenge Gutter Cat Gang and basketball participant LaMelo Ball.
Apparently, luxurious vogue manufacturers haven’t been as energetic in pursuing vogue NFTs. Nonetheless, Gucci stood out, that includes the 10KTF Gucci Grail Collaboration Assortment, NFT Paintings Assortment, and Sandbox Avatar NFT. Different manufacturers similar to Yves Saint Laurent, Prada, and Tiffany & Co. are additionally making strides within the NFT house with distinctive merchandise.
A research by CoinGecko revealed that 21 of the world's high 50 vogue manufacturers have entered NFT, accounting for 42% of the whole. Nevertheless, the research famous that many of those collections lack vital impression as a result of conventional vogue manufacturers make investments much less in NFT advertising efforts.
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