Good friend Tech goes from viral success to digital ghost city

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Decentralized social media protocol Good friend.Tech gained consideration final 12 months, however has been noticeably overshadowed lately.

crypto slateUtilizing Dune Analytics knowledge collected by 21.co, discovered a worrying development during which the platform is failing to draw new customers, coupled with apathy from its current person base. On January twenty eighth, solely 19 new customers participated in a minimum of one transaction on this platform, in comparison with the height of greater than 70,000 customers in September.

One other dashboard by Cryptokoryo reveals the extent of the financial downturn. On the identical day, Good friend.Tech recorded simply 5,544 transactions, representing a staggering 99% lower from its peak of round 540,000 transactions.

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Good friend.Tech transactions (Supply: Dune Analytics)

Including to this downward spiral, DeFirama knowledge reveals constant damaging outflows all through this month.

In response to the info, Good friend.Tech solely skilled constructive USD flows on January sixteenth, with $313,000 flowing into the platform. Nevertheless, on one other day, greater than $5 million was leaked, considerably decreasing the whole property locked on the platform to $30 million.

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Good friend.Tech USD Movement and TVL (Supply: DeFillama)

Moreover, this decline is mirrored within the charges charged by the community, which have plummeted from a mean of about $1 million a day to only $50,000 within the final two days.

“The largest lowlight”

There are a number of potential causes for the decline in Good friend.Tech's numbers. Nevertheless, because of the platform's lax safety, issues arose as a number of customers fell sufferer to her SIM swap assault. crypto slate Platform customers reported that a minimum of $20 million in property had been weak to those assaults.

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Regardless of efforts to rapidly deal with safety considerations, this incident displays the platform's challenges in maintaining with bug fixes and implementing important insurance policies for a quickly rising person base. Masu.

The platform's viral success has additionally spawned copycats like Stars Area on different blockchain networks, together with Avalanche. DeFillama's knowledge reveals that these protocols additionally battle with adoption and utilization.

Teng Yan, head of NFT analysis at Delphi Digital, known as Good friend.Tech's setback “the most important damaging” of the previous 12 months. He emphasised the mission's potential to convey cryptocurrencies into the mainstream, however criticized the workforce's execution.

“(Good friend.tech) could have been the highest client app to convey crypto into the mainstream. An on-chain popularity layer constructed on high of the present social graph. Nice concept, however poor execution. It's not sufficient,” Yang added.

buddy.viral development of know-how

Good friend.Tech has launched an modern method to monetize its reputation within the cryptocurrency house, permitting customers to purchase and promote 'keys'. These keys permit patrons to ship non-public messages to sellers.

Because of this, celebrities from each the crypto world and the broader leisure business use Good friend.Tech to hook up with their neighborhood and drive transactions on Base, the layer 2 community on which the platform is constructed. did.

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Regardless of this early success, blockchain-based social networks confronted fast decline, dropping 95% of their exercise inside a month of launch. Nevertheless, a resurgence occurred in September, with day by day buying and selling quantity approaching $10 million. At its peak, the protocol boasted a TVL of over 30,000 ETH ($50 million), and surpassed giants like Uniswap and the Bitcoin community in charges generated.

(Tag translation) Ethereum