Telegram CEO and founder Pavel Durov introduced as we speak that the corporate will launch an promoting platform subsequent month that can enable channel house owners to obtain monetary rewards. The corporate makes use of TON cash on the TON blockchain to pay out rewards. The channel proprietor will begin receiving his 50% of all income that the corporate earns from displaying advertisements on the channel.

Telegram channels enable customers to broadcast public messages to giant audiences. In accordance with Durov, Telegram's broadcast channel generates 1 trillion views each month, however solely 10% of that promotion is monetized along with his instrument, his Telegram Adverts. . In March, the Telegram Advert Platform shall be rolled out to channel house owners in almost 100 nations, marking a significant shift in direction of content material monetization.

The corporate didn’t present specifics about {qualifications}, however currencyjournals reached out to be taught extra.

“To make advert funds and withdrawals quick and safe, we’ll completely use the TON blockchain,” Durov stated in an announcement put up on Telegram. “Much like our method for Telegram usernames with Fragment, we’ll promote advertisements and share the income with channel house owners in Toncoin. This can enable content material creators to redeem Toncoin or reinvest it in channel promotions and upgrades. This creates a virtuous cycle the place you are able to do issues like that.”

The TON token surged almost 40% to over $2.92 following the speedy announcement of the information, and was buying and selling at $2.65 on the time of writing.

With this newest announcement, Telegram joins the likes of YouTube and X (previously Twitter), each of which provide advert income sharing with their customers. YouTube presents creators within the YouTube Accomplice Program his 55% share of advert income, however X began providing income shares to customers in July 2023. Meta can also be testing a brand new cost mannequin for its Adverts on Reels monetization program.

Telegram has over 800 million month-to-month lively customers worldwide, and Telegram customers generate over 500 billion views on broadcast channels each month.