Palo Alto, USA, June 20, 2024, Chainwire
The multi-year settlement combines Aptos' blockchain know-how and Web3 onboarding steering supplied by Aptos Labs with NBCUniversal's globally acknowledged media and leisure manufacturers.
Aptos Labs at this time introduced a long-term strategic growth settlement with NBCUniversal aimed toward revolutionizing fan experiences, loyalty and gaming by means of blockchain know-how and Web3.
The deal will discover integrating accessible blockchain know-how and Web3 into NBCUniversal properties, connecting their fan base to the content material they love.
“We purpose to deliver world-class, internet-grade blockchain merchandise and options to the market,” stated Mo Shaikh, co-founder and CEO of Aptos Labs. “We look ahead to working with NBCUniversal to leverage the Aptos blockchain to deepen fan engagement and ship distinctive leisure experiences.”
“At this time's media and leisure panorama is altering quickly, with fan experiences and preferences shifting way over in earlier eras,” stated Greg Reed, vice chairman, know-how partnerships, Common Footage. “Our multi-year partnership with Aptos Labs will allow us to deepen {our relationships} with followers and create and ship much more of the media and leisure experiences audiences crave.”
Aptos expands on NBCUniversal's earlier efforts utilizing Web3 and blockchain know-how to foster fan engagement, together with digital scavenger hunts at Common Studios Hollywood and Common Orlando Resort's Halloween Horror Nights. Common Footage has additionally launched a number of blockchain-enabled gaming experiences to advertise its theatrical releases. This partnership will additional discover Web3's potential to energy interconnected digital experiences throughout NBCUniversal's platforms.
About Aptos Labs
Aptos Labs was co-founded by Mo Shaikh and Avery Ching and is dedicated to constructing higher community instruments and seamless usability to deliver the advantages of decentralization to the lots. Aptos Labs has raised over $400 million to this point and is backed by top-tier traders together with a16z, Leap Crypto, Binance Labs, Dragonfly, PayPal (NASDAQ:) Ventures, Andreessen Horowitz and Franklin Templeton Investments. For extra info, please go to https://aptoslabs.com/.
About Aptos Networks
Aptos is a next-generation Layer-1 blockchain. Aptos' groundbreaking know-how and programming language, Transfer, is designed to evolve, enhance efficiency, and strengthen security measures for customers. To be taught extra concerning the Aptos blockchain, please go to https://www.aptosfoundation.org.
contactCommunications AdvisorBrian PrincipatoAptos Lab[email protected]
This text was first printed on Chainwire
