Stockholm, Sweden, 7 June 2023, Chainwire

ChromaWay Integrates Blockchain Capabilities into BLK DNM to Pioneer Linked Vogue and Drive Accountable Trade Habits

Stockholm-based blockchain know-how firm ChromaWay in the present day introduced the acquisition of iconic Swedish-American style model BLK DNM.

The acquisition coincides with BLK DNM’s latest relaunch as a contemporary, community-driven style home. That is for ChromaWay with the purpose of implementing real-world decentralization: optimistic person habits change, fairer entry, and extra management inside conventional industries. That is the primary acquisition of a long-established firm.

• ChromaWay’s blockchain capabilities shall be built-in into BLK DNM’s technique and merchandise, marking the primary significant use of this know-how in style.
• As a pioneer of ‘related style’, BLK DNM goals to encourage extra accountable habits within the business.
• BLK DNM’s Fall/Winter 2023 Assortment Launches First Tech Improvements

The primary improvements unveiled for the BLK DNM Autumn/Winter 2023 season:

ChromaWay’s blockchain capabilities shall be built-in into each BLK DNM’s model and merchandise in an revolutionary means. Consequently, BLK DNM has grow to be a pioneer of “related style” (using know-how to create neighborhood and accountability inside style) and the primary vital use of blockchain know-how in an business not but considerably impacted by Web3 know-how. Will probably be a pioneer in using

BLK DNM plans to unveil the primary a part of its innovation constructed on ChromaWay’s “Chromia” relational blockchain within the coming weeks. This consists of software- and hardware-based improvements included into his Fall/Winter 2023 assortment for BLK DNM, underpinned by an moral and shared idea of ‘related style’.

BLK DNM CEO Toni Collin and ChromaWay CEO and Co-Founder Henrik Hjelte

ChromaWay CEO and co-founder Henrik Hjelte commented: “BLK DNM is a model with an moral mission and decentralization at its soul, and is already like a neighborhood with out borders. It was a pure match for our aspiration to remodel the style business via innovation. BLK DNM. ‘s imminent know-how deployment will show the ability of our blockchain capabilities to create actual behavioral change in an business that has traditionally struggled to manage its problematic environmental impacts and embrace progress.”

BLK DNM CEO Toni Collin mentioned: “Our business has to start out trying to innovation. The environmental affect of quick style is completely unacceptable. On the identical time, because the world turns into extra digital, the idea of neighborhood is altering.” , BLK DNM could be very excited to affix ChromaWay. Whereas it’s clear that this know-how has the potential to actually change style, nobody inside the business is but utilizing it in any significant means. BLK DNM and his ChromaWay work collectively to construct one thing really distinctive and groundbreaking. We are going to quickly be capable to announce our first improvements. ”

About Cromaway

ChromaWay is an business chief in blockchain know-how, specializing in creating and deploying cutting-edge, scalable blockchain options for companies and governments. Based in 2014 and headquartered in Stockholm, Sweden, the corporate has been on the forefront of accelerating the adoption of blockchain know-how. Its flagship product, the relational blockchain Chromia, allows builders to construct decentralized purposes (dApps) utilizing a relational database mannequin with unprecedented scalability and suppleness.

About BLK DNM

BLK DNM is a Swedish-American style model specializing in timeless tailoring, leather-based and denim of remarkable high quality. After relaunching in 2023 as an entry-level luxurious style home beneath the administration of latest Artistic Director Jesse Huewerink, BLK DNM focuses on timeless craftsmanship and timeless magnificence, permitting prospects to personalize every merchandise. For many years, it evokes generations to like and cherish.

contact

Fatih Hakim, (electronic mail protected)