A few of Japan’s greatest crypto gamers are gearing as much as make new non-fungible token (NFT) and blockchain strikes – with Rakuten, Line and Coincheck getting ready new tasks.
Rakuten, which operates one of many nation’s greatest e-commerce platforms, as properly an e-pay service, a crypto trade and content material streaming platforms, has introduced that it’s going to launch an NFT enterprise unit subsequent yr. In a press launch, the corporate said that the brand new arm, named Rakuten NFT, would debut in Spring 2022, and would concentrate on sports activities and leisure choices.
The agency has quite a lot of sports-related tie-ins. It sponsors a professional soccer group within the Japanese leagues, and is the present shirt sponsor of the European footballing heavyweight FC Barcelona. It additionally operates quite a lot of entertainment-based choices, together with the video-on-demand platform Rakuten TV.
The corporate mentioned that its new enterprise arm would “mix an NFT market” with “a gross sales platform,” and promised “mental property holders” the flexibility to “challenge and distribute NFTs” on the platform “with out having to develop their very own expertise.”
The agency added that it could permit its prospects to purchase NFTs utilizing Rakuten loyalty factors.
Rakuten has additionally been on the lookout for crypto expertise: a LinkedIn job posting from a number of weeks in the past indicated that the agency is trying to appoint new members for its blockchain lab in Tokyo, writing that it needed candidates with a “sturdy curiosity in each market and expertise of blockchain and cryptocurrency.”
Extra not too long ago, the chat app Line, utilized by round 84 million smartphone customers in Japan, additionally posted a job advert indicating that it was trying to bolster its blockchain group.
Line wrote that it was on the lookout for “mid-senior degree” builders, additionally to be primarily based in Tokyo, to work on the Line blockchain mainnet, a wise contract infrastructure, consensus algorithms and Line’s token economic system plans. The corporate, which operates home and worldwide crypto exchanges in addition to its personal hyperlink (LN) cryptoasset, has additionally moved into the NFT world. On Tuesday, it announced that it was launching an NFT tie-in with its widespread emoji collection Line Pals.
The corporate was based by the South Korean tech big Naver, and has not too long ago merged with the SoftBank-affiliated Yahoo Japan.
In the meantime, one of many nation’s greatest crypto exchanges – the Monex Group’s Coincheck – has introduced that it’s going to launch an NFT tie-in with vogue manufacturers. Per Nikkei, the agency will work with Tomo Koizumi on a brand new vary of NFT releases. Koizumi has famously created apparel for the likes of Girl Gaga. The designer additionally created the gown worn by the Japanese singer Misia on the opening ceremony of the Tokyo 2020 Olympics throughout her efficiency of the Japanese nationwide anthem.
Coincheck has not too long ago unveiled its personal NFT marketplace – with a spread of corporations now competing to offer buying and selling platforms for J-pop, manga, anime, drama, and sports-themed “cultural contents.”
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