Firm needs to trademark phrases like blockchain and crypto for area identify registration.
Unstoppable Domains, an organization that provides alt-root domains primarily based on blockchain know-how, has filed 21 trademark purposes in Canada masking its prime degree domains and the Unstoppable model. The corporate additionally just lately filed for a U.S. trademark for the time period blockchain, claiming precedence to its Canadian trademark utility. The purposes cowl area registration providers.
The corporate has already tried to register phrases like crypto, doge, nft, and blockchain, together with every model with a dot in entrance of it, with the U.S. Patent and Trademark Workplace. However the USPTO doesn’t grant trademarks for words functioning as top level domains.
Unstoppable’s Canadian trademark filings final month embody 888, bitcoin, blockchain, coin, crypto, dao, nft, pockets, x, zil, together with every of those with a dot in entrance of them. It additionally utilized for a trademark for Unstoppable.
I can consider two causes Unstoppable Domains is submitting these emblems. One, it needs to forestall different corporations from creating alt-root domains that match its personal. Alt-root domains that function exterior of the primary DNS are unregulated, so there’s nothing stopping one other firm from beginning a website that ends in one in every of these extensions that Unstoppable is creating.
Second, it could be a part of a futile effort to forestall different corporations from making use of for these phrases in “actual” prime degree domains sooner or later. Corporations tried to front run terms forward of the 2012 new prime degree area growth spherical. The trouble failed.
The truth is that many corporations will prone to apply for a few of these similar phrases within the subsequent ICANN growth spherical. They may promote for some huge cash. As soon as these enter into the true root, it should create identify collisions with the alt-root domains Unstoppable has created.