Home Blockchain What Is The Future Of Blockchain For Ad Fraud? Six Entrepreneurs Weigh In

What Is The Future Of Blockchain For Ad Fraud? Six Entrepreneurs Weigh In

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PR, media strategy, creative & advertising execs share trends & tips


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Forbes Agency Council

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There has been a lot of buzz about blockchain and what it can and cannot do. While it has revolutionized some transactions, its future still feels a bit uncertain for some entrepreneurs. What will it be capable of doing and how will that affect consumers in the long run?

We asked members of the Forbes Agency Council about blockchain’s potential for being used as a solution for ad fraud. The answers revealed an uncertainty that is reflective of many thoughts on the blockchain.

Images courtesy of FAC members.

Members of the Forbes Agency Council weigh in.

1. Blockchain Offers Additional Security Layers
Many have raised doubts concerning the safety of blockchain. The software is only as good as the humans who programmed it. In reality, the additional signatures and layers of security blockchain allow for a safer platform. Blockchain alone isn’t the answer to ad fraud, but if programmed well, the decentralized signatures that can be incorporated into it can be. –
 
Ahmad Kareh,
 
Twistlab Marketing
 
2. Blockchain Can Solve Ad Fraud
 

Blockchain has three important attributes that can solve ad fraud: it’s trustless, permissionless and decentralized. Ad fraud is pervasive in the current market due to the opaque and complex network of publishers, platforms and agencies. In the blockchain-driven digital ad economy, buyers and sellers will be able to verify the placement and viewability of each ad impression. – KJ Prince, Insurance Engine 

3. Blockchain Is Better Used As An Open Ledger  

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There has been a lot of buzz about blockchain and what it can and cannot do. While it has revolutionized some transactions, its future still feels a bit uncertain for some entrepreneurs. What will it be capable of doing and how will that affect consumers in the long run?

We asked members of the Forbes Agency Council about blockchain’s potential for being used as a solution for ad fraud. The answers revealed an uncertainty that is reflective of many thoughts on the blockchain.

Images courtesy of FAC members.

Members of the Forbes Agency Council weigh in.

1. Blockchain Offers Additional Security Layers

Many have raised doubts concerning the safety of blockchain. The software is only as good as the humans who programmed it. In reality, the additional signatures and layers of security blockchain allow for a safer platform. Blockchain alone isn’t the answer to ad fraud, but if programmed well, the decentralized signatures that can be incorporated into it can be. –
 
Ahmad Kareh,
 
Twistlab Marketing
 

2. Blockchain Can Solve Ad Fraud
 

Blockchain has three important attributes that can solve ad fraud: it’s trustless, permissionless and decentralized. Ad fraud is pervasive in the current market due to the opaque and complex network of publishers, platforms and agencies. In the blockchain-driven digital ad economy, buyers and sellers will be able to verify the placement and viewability of each ad impression. – KJ Prince, Insurance Engine 

3. Blockchain Is Better Used As An Open Ledger  

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