Home Cryptocurrency News Brandon Brown’s cryptocurrency sponsorship deal now in limbo over reference to ‘Let’s Go Brandon’ chant

Brandon Brown’s cryptocurrency sponsorship deal now in limbo over reference to ‘Let’s Go Brandon’ chant

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After selecting up his first NASCAR Xfinity Collection win at Talladega this previous fall, Brandon Brown discovered himself in a clumsy predicament following the he start of the “Let’s Go Brandon” chant that roped the unbiased driver from Virginia into the political sphere, a development that he had recently lamented as hurting his career. Now, the saga continues off the observe with the matter of whether or not or not NASCAR will log off on a possible full season of sponsorship for him.

On Thursday, Brandonbilt Motorsports introduced that cryptocurrency meme coin LGBcoin.io had signed on because the crew’s full-time main sponsor for the 2022 season. The crew unveiled Brown’s new No. 68 LGBcoin Chevrolet, that includes a purple, white, & blue paint scheme, with the phrase “Let’s Go Brandon” on the automobile.

Brandonbilt Motorsports’ announcement was reportedly untimely. According to Josh Peter of USA Today, NASCAR knowledgeable Brandonbilt Motorsports following their announcement that it was nonetheless reviewing the small print of the sponsorship and had not but given its approval for the automobile sponsorship.

This got here regardless of claims from Brown’s crew that NASCAR had supplied written approval for the automobile’s paint scheme and sponsorship on the situation that the acronym LGB be used as a substitute of Let’s Go Brandon. Max Marcucci, a PR strategist who represents Brown and his race crew, maintained that the crew didn’t “freelance” and is unsure the place the disconnect was.

“We put collectively proposed automobile designs a month or so in the past earlier than any of this occurred as a result of we thought (Brown) was clearly the very best man to naturally do a nationwide sponsorship with,” James Koutoulas, main holder of LGBcoin and founding father of Hurricane Capital Administration, instructed USA At present. “So we had it able to go and it has been a sort a loopy week getting all of this negotiated and executed.”

After incomes his first profession victory on the Xfinity fall race at Talladega, Brown went from an underdog driver and shock winner to a mainstream cultural determine when a vulgar anti-Joe Biden chant in his winner’s interview was confused by an NBC reporter for chants of “Let’s Go Brandon”. The event proved problematic for Brown as he discovered his marketability to sponsors harm by means of guilt by affiliation.

Brown stated in a Newsweek op-ed that he declined quite a few media requests within the coming months, confessing that he was “afraid of being canceled by my sponsors, or by the media, for being caught up in one thing that has little to do with me.”

“The unlucky half is it is my identify and my profession which are at stake and the chance is excessive. If I do one thing mistaken on this area, my identify as a driver falls off very quick,” Brown told Sports Business Journal. “Even a profession in NASCAR if I did not make it as a driver, making an attempt to get one other job within the group, I am at all times going to be the ‘Let’s Go Brandon’ man. I am at all times going to be recognized for that and the way I dealt with this example.”

Brown acknowledged that NASCAR has additionally given him counsel on coping with the problem, and the sanctioning physique publicly distanced itself from anti-Biden chant throughout NASCAR president Steve Phelps’ year-end press convention in Phoenix.

“We don’t need to affiliate ourselves with politics, the left or the proper. We clearly have and we have at all times had as a sport great respect for the workplace of the president regardless of who’s sitting,” Phelps mentioned. “I feel it is an unlucky state of affairs. Will we like the truth that it type of began with NASCAR after which is gaining floor elsewhere? No, we’re not blissful about that. However we’ll proceed to be sure that we have respect for the workplace of the president.”

2022 will mark Brown’s fourth full-time season driving for his household crew. After making the Xfinity Collection playoffs in 2020, Brown posted career-highs in prime fives (three) and prime 10s (9) alongside together with his first win in 2021.

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