A 30-second advert slot for Tremendous Bowl LVI, which airs Sunday on NBC, prices a median of $6.5 million {dollars} this yr, and there’s no scarcity of patrons, The Wall Road Journal reports.
Corporations representing burgeoning industries like cryptocurrency, at-home COVID-19 testing, electrical automobile charging, and on-line sports activities playing will air their first Tremendous Bowl adverts this yr.
Individuals are expected to bet $7.6 billion on the sport, up 78 p.c from final yr, Reuters reported. A lot of this enhance is pushed by aggressive advertising campaigns for sportsbook apps like Caesars and FanDuel.
Journey firm Expedia will run an advert after sitting out final yr’s Tremendous Bowl on account of COVID lockdowns.
Longtime favorites just like the E*Trade baby and the Budweiser Clydesdales are additionally set to return.
“What we’re seeing within the Tremendous Bowl promoting that I’ve seen to this point is basically the tried and true approaches which have at all times labored within the sport to entertain individuals and interact them and be efficient,” promoting govt Lee Newman advised the Journal.
Based on the Journal and CBS, celebrities featured within the massive sport’s adverts embody Lindsay Lohan, Megan Thee Stallion, Charlie Puth, Mary J. Blige, Seth Rogan, Paul Rudd, Idris Elba, and Man Fieri.
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