Coinbase ‘Free Bitcoin’ Tremendous Bowl Advert Causes Web site to Briefly Crash

Posted on February 14, 2022

4 min read

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Briefly

Coinbase’s QR code advert proved in style sufficient to crash the location
Regardless of the glitch, the advert was effectively obtained on social media

Coinbase made the primary large crypto splash throughout this yr’s Tremendous Bowl after the corporate aired a daring business that consisted of nothing however a QR code floating across the display screen for 60 seconds.

The advert additionally shortly flashed a Coinbase URL on the finish, resulting in a website displaying a promotion for $15 in free Bitcoin for brand new prospects who join within the subsequent two days.

coinbase sb ad — Coinbase Bitcoin giveaway web page that the corporate’s Tremendous Bowl advert QR code led to.

The Coinbase business seemed to be a hit—maybe an excessive amount of of 1. Shortly after it aired, folks tweeted that the corporate’s web site and app had crashed.

The outage did not final lengthy as Coinbase web site was up a couple of minutes later, together with its homepage that displayed the giveaway promotion together with messages like “Much less Speak, Extra Bitcoin” and “WAGMI.”

@coinbase simply noticed extra visitors than we have ever encountered, however our groups pulled collectively and solely needed to throttle visitors for a couple of minutes. We at the moment are again and prepared for you at https://t.co/ZUJqRlnZPH. Humbled to have been witness to this. #WAGMI

— Surojit (@surojit) February 14, 2022

In the meantime, the advert itself has elicited loads of buzz on social media, one thing that an editor at AdWeek famous will little doubt please Coinbase’s advertising crew:

Others famous the advert’s ultra-low manufacturing prices in comparison with a typical Tremendous Bowl business. And one crypto commentator known as consideration to Coinbase’s technical meltdown, however praised the advert as intelligent and authentic:

Lastly, the advert appeared to make a particular influence with a sure market section that, sadly for Coinbase, do not buy crypto. Behold this canine’s fascination with the floating QR code:

The Coinbase advert was hardly the one crypto advert to air. Rival FTX additionally made its Tremendous Bowl debut with a business that includes comic Larry David, whereas adverts by Bud Light and Turbo Tax additionally talked about cryptocurrency.

Decrypt has a full rundown of all issues crypto happening throughout this yr’s large sport. Try our live blog for well timed updates.

https://decrypt.co/92856/coinbase-super-bowl