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In New Category, NBA Signs Coinbase Cryptocurrency

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NYSJ Sports activities-Leisure Enterprise Information Service

October 19, 2021: Starting with tonight’s tip-off of its seventy fifth Anniversary season, the NBA could have a first-year partnership in a brand new class.

The NBA has signed a multi-year partnership that makes Coinbase its unique cryptocurrency platform associate.

The deal additionally contains the WNBA, NBA G League, NBA 2K League and USA Basketball.

The corporate will even turn out to be the presenting associate of the WNBA Commissioner’s Cup and the USA Basketball males’s and girls’s nationwide group exhibition excursions, in addition to a associate of NBA G League Ignite.

The alliance is the primary cryptocurrency platform partnership for every league.

Monetary/cryptocurrency phrases weren’t disclosed.

“As a trusted cryptocurrency platform utilized by hundreds of thousands, Coinbase is a pure match because the NBA’s first-ever associate on this thriving class,” Kerry Tatlock, NBA senior vp-global advertising and marketing partnerships and media, mentioned through the league.

“We look ahead to collaborating with Coinbase to offer followers with new methods to have interaction with the league and one another, whereas additionally enhancing the expertise for followers who’re already Coinbase customers.”

The NBA mentioned the deal would encompass “distinctive content material, improvements, activations and experiences from Coinbase to teach followers on the rising developments taking place throughout the cryptoeconomy.”

From the opening evening doubleheader on TNT, Coinbase could have a model presence featured throughout nationally televised video games. 

The corporate’s tag line: “The way forward for cash is right here.”

“The liberty to take part and profit from the stuff you consider in is on the coronary heart of Coinbase’s mission,” Kate Rouch, Coinbase CMO, mentioned through the corporate. “No one believes this greater than NBA and WNBA followers.

“We’re proud to turn out to be the leagues’ official cryptocurrency associate. As a part of the partnership, we are going to create interactive experiences to have interaction with the NBA and WNBA’s unimaginable group and athletes around the globe.”

In response to Phil Cook dinner, WNBA CMO, “Our partnership with Coinbase is consultant of the WNBA’s emphasis on innovation as we proceed to seek out alternatives to fulfill our followers the place they’re.

“As we construct off the success of the WNBA’s first 25 seasons, innovating alongside Coinbase will assist us discover the way forward for fan engagement.”

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