Coinbase simply made its Tremendous Bowl debut with a exceptional intelligent QR code advert which may have been too well-liked: the corporate’s “Much less discuss, extra Bitcoin,” marketing campaign seems to have temporarily knocked out its app following the advert airing through the broadcast
The complete 60-second advert nearly solely consisted of a colourful bouncing QR code, paying homage to the enduring bouncing DVD logo meme. When scanned, the code introduced viewers to Coinbase’s promotional web site, providing a restricted time promotion of $15 value of free Bitcoin to new signal ups, together with a $3 million giveaway that clients can enter.
The supply is a restricted time one, with new clients having till February fifteenth to get the $15 promotion — one thing which may be a difficulty, as Coinbase’s app is at present down, presumably as a result of large inflow of site visitors from the intelligent advert.
Cryptocurrency corporations are a major presence at this year’s Super Bowl, with a number of corporations — together with Crypto.com and FTX — utilizing the large recreation to advertise both cryptocurrency exchanges, NFTs, or different associated initiatives.
Different corporations, like Meta, have been fast to leap onto Coinbase’s bit. Shortly after Coinbase’s advert debut, Meta’s Quest account tweeted its personal bouncing QR code that linked out to the corporate’s Foo Fighters-led VR afterparty it has deliberate for after the sport.
Replace February thirteenth, 7:56pm ET: Added extra element on Meta’s spin off Coinbase’s advert.