How did Flipster obtain speedy development within the aggressive market? Which product methods spotlight it and the way is it adapting to Crypto’s future? Coin Version I positioned these questions immediately Youngsun Shin, Flipster’s Product Head.
On this unique Q&A, he reveals their method. A mix of expertise and community-driven transactions.
1. Flipstar’s enormous development in 2024
Q: Flipster noticed buying and selling quantity bounce 856% final 12 months and property elevated considerably by 6,000%. What precisely drove this enormous spike? Are you able to level out some particular issues which have made the dealer select flipstars over different exchanges?
Our development was pushed by three key components:
- Excessive Yield Artwork Marketing campaign – Our excessive yield acquisition marketing campaign provided as much as 22% APR with out lock-in, actually attracting customers.
We began it manually, refined into automated packages, and grew practically 50 instances within the subject. We unlocked new capital inflows by permitting customers to earn excessive yields with out locking funds.
- Quick token lists and deep liquidity rules – Flipstar has change into the go-to change for merchants in search of early entry to trending tokens.
It shortly lists new property, gives deep liquidity, permitting customers to enter doubtlessly worthwhile transactions forward of bigger exchanges.
- Iterative product upgrades and a seamless buying and selling expertise – We’re continually enhancing our platform – from everlasting buying and selling with zero charges to cellular options akin to instantaneous flips. The purpose is an intuitive, low-cost, quick buying and selling expertise.
Finally, Flipstar grew by coping with each lively merchants (zero charges, deep liquidity, wide variety) and yields (with entry to high-field merchandise). This makes us a compelling various to the crypto market.
2. To research previous experiences inside huge expertise that helped form Flipstar’s future product technique:
Q: Beforehand, I labored for a big tech firm. Has that have immediately influenced the way you method product growth at Flipster? Are you able to share sensible examples of how Massive Tech classes have made Flipster’s merchandise even higher?
It’s a fable that huge expertise has a secret supply. Their actual benefit is their concentrate on sustaining that they continue to be lean. We deliver that obsession to flipstars and concentrate on the complete buying and selling course of to make each step clean and intuitive.
Our mobile-first buying and selling expertise is a good instance. Many exchanges merely adapt the net interface to cellular, resulting in clunky and inefficient workflows. Constructed from the bottom up, Flipster ensures that cellular buying and selling not solely works seamlessly, but additionally improves execution velocity and ease of use.
For instance, instantaneous flips got here immediately from consumer suggestions. Merchants can immediately reverse positions with only one faucet. However it’s not simply straightforward to make use of. We again it up with aggressive pricing and hard spreads, giving merchants actual benefits within the quick market.
Our method goes past interface design to know key moments within the dealer’s journey. By making use of classes from shopper expertise on key interplay factors optimization, you possibly can create a very intuitive really feel and make Flipster expertise helpful to merchants.
3. Younger Asian merchants are drawn extra in direction of decentralized companies, and why flip stars are applicable:
Q: Younger Asian merchants are skipping bigger and bigger exchanges and heading immediately in direction of decentralized platforms or various buying and selling channels. What’s pulling them in that course? Primarily based in your expertise with Flipster, what are some wonderful stuff you realized about these merchants?
The shift to a decentralized platform displays a broader shift in how youthful merchants understand monetary market management, alternatives and danger. Many grew up in digital native environments the place unbiased and unauthorized entry felt pure. They’re drawn to early entry alternatives, transparency and open entry for Defi, even when it means coping with particular complexities.
Nonetheless, the excellence between CEX vs DEX will not be absolute. Each have trade-offs. Dexs prioritizes decentralization and non-intervention, however in excessive danger situations, even Dexs could require conditions like excessive liquid jelly incident reveals, as they might require intensive actions like frozen property. This means that some central management is required. Centralized exchanges configured for accountability, akin to Bybit, can take up losses in such circumstances and definitively defend customers. It’s possible that blends shall be included sooner or later, with every mannequin borrowing different fashions in governance, danger administration or operational effectivity.
Flipstars function at this intersection. It gives CEX-level liquidity, safety and consumer safety whereas rigorously watching Defi’s evolution. If customers strongly demand particular decentralized options that may add worth, they significantly contemplate incorporating them. For now, we’re observational and adaptive, evolving out there whereas persevering with to maintain merchants secure and engaged.
4. Crypto’s Market Swing Swing Cycles & Flipster’s bespoke service providing:
Q: The crypto market typically swings shortly. Are you able to share real-time selections made to shortly modify throughout latest market adjustments? For instance, how did you preserve your product technique agile throughout final 12 months’s uncertainty?
Adaptability is extraordinarily necessary. Our acquisition marketing campaign is a primary instance. In the course of the 12 months, the market was in a bearish part, with rivals contemplating decreasing yields and adjusting charges. Nonetheless, as an alternative of decreasing returns, we have now constructed a versatile technical framework. When the bull market returned, we elevated our incentives. They provided buying and selling bonuses instead of yield cuts that helped encourage engagement and capital inflows.
I additionally observed that merchants are shifting to short-term signal-based methods pushed primarily by social media tendencies. So we accelerated launching social buying and selling capabilities to match the best way merchants really function in actual time.
One other main initiative was the Time Set off Orders characteristic. It was developed particularly to permit merchants to navigate extremely unstable occasions akin to financial bulletins and token unlocking. This characteristic permits customers to automate execution by working vital market moments with out being glued to the display screen.
We additionally accelerated the deployment of our capital effectivity program in response to market situations, together with the latest million-dollar pageant.
Flipster’s core method entails constructing infrastructure that adapts to market unpredictability whereas guaranteeing efficiency and safety. Actual-time monitoring instruments for liquidity depth and worth stability present dealer agility in altering situations.
5. Consumer-driven product improvements happening inside Flipstars:
Q: When groups hear rigorously to customers, merchandise typically enhance. Are you able to clarify the scenario the place consumer suggestions has immediately led to creating or enhancing sure options of Flipster?
Our neighborhood will immediately form the flipstar roadmap. Customers love the leaderboard and FOMO rolling banner options, exhibiting closed positions and lively transactions. These rework the deal from solo actions to virtually social experiences shared.
Including social buying and selling options displays our view that one of the best buying and selling surroundings mixes subtle instruments with neighborhood information. By creating methods for customers to share insights and techniques, it enhances collective intelligence and drives each consumer retention and product innovation based mostly on actual wants.
6. Flipstar preparation for institutional adjustments in cryptographic adjustments:
Q: Crypto is now not a retail-driven market, and now BIG establishments play a significant function. As flipstars develop from small gamers to huge names, how do you modify your technique to deal with this shift? Are you altering the best way you construct or promote your merchandise to seize this new wave of customers?
As we develop, we serve our core retail customers whereas constructing facility-grade infrastructure. Our basis is constructed by Nomura, JPMorgan and veterans of Bounce Buying and selling. It is a career that understands each the complexity of conventional derivatives and the dynamics of digital property.
Our reliability depends on high safety and strategic partnerships. We carried out FireBlocks MPC expertise and chilly storage custody options to get rid of a single level of failure whereas sustaining ISO/IEC 27001 certification requirements. This safety framework creates a belief layer that’s important for institutional participation.
On the identical time, partnerships with key gamers akin to BNB chains and Tethers improve liquidity and buying and selling alternatives throughout the platform. Mixed with a 1:1 asset safety mannequin, these components create a gorgeous, secure and strong surroundings for big gamers with out sacrificing retail-based accessibility.
7. Flipstar’s future trajectory:
Q: The crypto business is altering quickly, and each change requires strong future plans. What are you most enthusiastic about transferring ahead with the Crypto business, particularly Flipster? How are you positioning your merchandise to benefit from these upcoming tendencies, particularly as adjustments happen throughout the US crypto business and as US presidents are occurring?
I used to be most energised by the fusion of conventional finance and crypto infrastructure. Particularly, extra clear rules have emerged in main markets. Our essential focus is constant to construct compliant options no matter politics, however a cryptographic US administration can monitor speedy innovation.
Two necessary tendencies type our roadmap. AI-driven buying and selling for automated methods and social buying and selling capabilities that make investments community-driven. I will share these quickly.
The mixture of social and AI capabilities creates a neighborhood intelligence layer. This combines human experience with computing energy. This hybrid method is the longer term, and we consider that expertise amplifies human judgment and neighborhood knowledge communicates decision-making.
By specializing in Expertise and Neighborhood MixFlipster goals to create a buying and selling ecosystem that’s larger than the sum of its elements.
Disclaimer: The knowledge contained on this article is for info and academic functions solely. This text doesn’t represent any form of monetary recommendation or recommendation. Coin Version will not be answerable for any losses that come up because of your use of the content material, services or products talked about. We encourage readers to take warning earlier than taking any actions associated to the corporate.
