• F1 has a large attain around the globe, with over 800 million viewers yearly.
• Nexo’s emblem and branding will characteristic as a key a part of the F1 crew’s world advertising and marketing.
• The Audi Revolut F1 crew has acquired a specialised digital advertising and marketing technique centered on cryptocurrencies.

The Audi Revolt System 1 crew has signed a four-year sponsorship settlement with cryptocurrency platform Nexo. As Audi prepares to enter F1 this 12 months, the corporate will change into the crew’s official code companion. The Nexo emblem and branding will characteristic as a key a part of the F1 crew’s world advertising and marketing till 2029.

The deal offers Nexo vital visibility on one of many world’s largest sporting phases. F1 has tons of of thousands and thousands of viewers worldwide and is rising quickly in key markets such because the Americas and Asia.

In the meantime, the Audi Revolut F1 Group has not solely obtained monetary help, but additionally an expert digital advertising and marketing technique centered on cryptocurrencies, together with distinctive fan experiences, academic content material and joint digital campaigns.

Nexo co-founder Antoni Trenchev stated the partnership extends past branding. “We offer significant utility and premium experiences to audiences around the globe.” he identified that this is identical “Self-discipline and accuracy” Present in each elite motorsports and cryptography.

Stefano Battiston, Chief Business Officer of Audi Revolut F1 Group, stated: “As we put together to enter F1, we’re very selective in regards to the companions we are going to take with us on this journey. We’re proud to welcome Nexo as our official digital asset companion at a time of sturdy development for each organizations.”

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Bridging F1 and FinTech

Nexo is a world crypto platform that provides a set of companies together with cryptocurrency financial savings, loans, and buying and selling. We have now been working since 2018 and have a number of years of expertise in a market the place many startups fail or are much less established.

NEXO, the platform’s personal token, presents customers advantages corresponding to decrease charges and loyalty rewards.

Right now, Nexo manufacturers itself as a “digital asset asset platform” and has grown from merely providing cryptocurrency loans to providing a whole toolset for saving, investing, and constructing wealth in cryptocurrencies. Nexo operates in over 150 jurisdictions around the globe, making it one of many largest crypto monetary companies firms by geographic footprint.

F1’s enormous world attain (greater than 800 million viewers per 12 months) supplies crypto platforms like Nexo with a big mainstream promoting platform that extends far past the standard crypto viewers.

Widespread digital financial institution Revolut, Audi’s essential sponsor, is already mixing fintech and motorsport, and Nexo’s involvement additional deepens the connection between digital finance and sports activities tradition.

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