Apple is amending the App Store rules and regulations about previously banned apps that were created using templates and other app generation services. The banning act from the company earlier this year was with the focus to reduce the number of spams or low-quality apps.
The decision impacted a wide range of markets who do not have the right funding or expertise to build fresh apps, right from small businesses to organizations, non-profits, restaurants, clubs and others. With the intention of clarifying this confusion of what apps are accepted and those which are not accepted, Apple revised its guidelines with the 4.2.6 update.
The new rules from Apple are mentioned in the payments section which includes updated policies about wallets, mining, exchanges, ICOs, and cryptocurrencies, as well as in the hardware compatibility section.
According to the hardware compatibility update, apps including any third-party advertisements displayed within them will not be allowed to run unrelated background processes like cryptocurrency mining.
Coming to cryptocurrency wallets, apps may facilitate virtual currency storage only if they are offered by developers enrolled as an organization. With the exchange policies, apps may facilitate transactions or transmissions of cryptocurrency on an approved exchange, provided they are offered by the exchange itself.
ICOs, cryptocurrency future tradings, and other crypto-securities or quasi-securities’ tradings that are facilitated by apps must only come from established banks, security firms, futures commission merchants [FCM], or other approved financial institutions and must comply with all applicable laws.
Cryptocurrency apps will not be allowed to offer currency for completing tasks, such as downloading other apps, posting to the social network, encouraging other users to download, etc.
Before the 4.2.6 App store guideline, it read:
“Apps created from a commercialization template or app generation service will be rejected.”
The revision now states in an attempt to clarify how it thinks about templated apps:
“Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences.”
“Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.”
With the update activities from Apple, they had also introduced a new shortcut app logo earlier this week. A startup named Shift has sued Apple for $200,000 over copying its logo for the shortcut app.
At the end of the day, Apple wants to have a clean Store and demands all the apps to be launched by its original business owner. While some agree to Apple’s concern of avoiding low-quality apps on its store, there is industry concern that banning template-based apps as a whole is just a bit over the line.