Donald Trump Jr. sparked recent curiosity together with his $4 million stake in Thumzup Media Corp., a little-known Los Angeles startup navigating a crowded world of social media and promoting know-how.

Thumzup, which pays on a regular basis customers to advertise their manufacturers on Instagram, did not make a lot of a fuss financially because it reported losses of simply $151 and over $2 million within the first quarter of 2025.

Nonetheless, the corporate has turn out to be a wierd image of an upward pattern. Firms stockpile cryptocurrencies as a part of their company technique.

Trump Jr.’s worthy transfer of 350,000 shares seems to be much less for short-term earnings and fewer for supporting a brand new form of digital play.

Thumzup’s board has seen daring modifications in technique. Permits as much as 90% of the corporate’s liquid property to be held in Bitcoin.

As of early July, the corporate had 19.106 BTC, at the moment at a market worth of round $2.1 million.

The “Bitcoin Treasury” playbook is popularized by corporations equivalent to MicroStrategy, however Thumzup seems to be taking it a step additional.

After elevating $6 million in a latest non-public funding spherical, the board has given its future to diversify its crypto holdings, together with Ethereum, Solana, Dogecoin, Litecoin, Ripple and US greenback cash.

The corporate’s chief says the expanded portfolio is designed not solely to hedge Bitcoin volatility, but in addition to benefit from the broader rise within the crypto market.

It additionally opens the door to simply accept crypto funds from Thumzup’s rising bases, with over 1,000 advertisers.

The Trump household’s rising curiosity within the code

The Trump household is deeply immersed on the planet of code.

Donald Trump Jr. and his brother Eric have led Tumsup’s latest funding spherical and suggested Dominali Securities, an organization that started investing in Bitcoin ETFs earlier this 12 months.

Eric additionally received a seat on the board of Metaplanet, a Japanese firm that pivoted from the hospitality enterprise to turn out to be a significant Bitcoin holder.

On the similar time, Trump Media & Expertise Group, which owns Fact Social, has lately been locked in $2.3 billion in funding, lots of that are meant for Bitcoin-related investments.

The Trump household’s deep connection to cryptocurrency reveals a sudden shift from their earlier stance. President Donald Trump, a former voice skeptic, says he needs to make america “international crypto capital.”

For Trump, embracing crypto is not only financial alternative, but in addition a strategic transfer associated to the quickly altering financial panorama, connecting with the rising foundations of digital asset fans.