A sure pet-themed cryptocurrency that wants no additional publicity from me says it’s back advertising its digital wares on London’s public transport system. Solely this time, its commercials bear the paw-prints of regulators. After an preliminary marketing campaign was banned for dangling mega-gains to traders, it now touts itself as a supply of “ecosystems” and “crypto schooling.”
The small print reminds passengers that crypto is unregulated and might go down in addition to up – not precisely the stuff of Mad Males. However it’s symbolic of a hype-driven sector that’s been chastened by the primary snowflakes of a crypto winter, with a growth in pandemic hypothesis giving technique to plunging costs, job cuts and regulatory crackdowns.