Ferrari signed a multi-year deal on Monday with Switzerland-based blockchain agency Velas Community to create unique digital content material for followers.
The deal additionally makes Velas the title sponsor of the Ferrari Esports Sequence and the Italian automaker’s esports group that may compete within the F1 Esports Sequence, a digital championship that features each participant within the FIA Method 1 World Championship.
Over the previous yr, Ferrari has continued to broaden its attain and diversify.
- In March, the corporate signed a clothes take care of Italian luxurious model Giorgio Armani to outfit its F1 drivers and group employees.
- The posh automotive producer confirmed in April that it’s going to race LMDh categorised automobiles in 2023; its first all-electric shopper car will debut in 2025.
- Final week, it secured a multi-year partnership with Spanish financial institution Santander to advise its plans to turn into carbon impartial by 2030.
The Finish of a Robust 12 months
Ferrari posted $1.24 billion in income in Q3 2021, up from $1.04 billion in the identical interval final yr.
The Italian automaker noticed its sponsorship, industrial, and types phase generate $100 million in income through the quarter, up 1.3% year-over-year, primarily as a result of F1 sponsorship offers.
Ferrari expects full-year income to achieve $5 billion, up from $3.9 billion in income for FY2020.