• Phemex celebrates its sixth anniversary with an entire rebrand and “Future With U” marketing campaign.
• In 2025, we underwent a significant system improve to enhance safety and obtain 99.999% uptime.
• The variety of customers elevated by 66%, spot buying and selling quantity elevated by 122%, and futures buying and selling elevated by 26%.

femexThe user-first digital foreign money trade celebrated its sixth anniversary with the marketing campaign theme of “Future With U.”

This milestone comes after a decisive yr of transformation, from an entire rebrand to report person development and enhanced platform safety, and represents Phemex’s evolution right into a forward-looking, resilient, and human-centered model.

2025: A yr of resilience and development

2025 was a pivotal yr for Phemex. In response to altering market circumstances and inner operational challenges, the trade undertook a complete techniques assessment to strengthen its technical and safety foundations.

The improve contains multi-layered pockets safety, AI-driven monitoring, and enhanced catastrophe restoration mechanisms, all applied whereas sustaining 99.999% uptime.

This revamped infrastructure laid the muse for a powerful efficiency.

World person numbers elevated by 66%, spot buying and selling quantity greater than doubled to 122%, and futures buying and selling elevated by 26% yr over yr.

These achievements mirror Phemex’s capability to translate resilience into development, reinforcing its place as one of many business’s most trusted and environment friendly exchanges.

Rebranding for the longer term “For you. For tomorrow.”

This anniversary additionally follows a complete rebranding of Phemex.

The rebrand defines what Phemex stands for: an environment friendly, clear, and forward-thinking platform that empowers customers by way of smarter monetary freedom.

A refreshed id, visible language and storytelling strategy connects the model extra deeply with merchants around the globe.

“Future with U”: A marketing campaign to share progress

The anniversary marketing campaign commemorates six years of co-creation between Phemex and its neighborhood.

We spotlight how person suggestions has regularly formed the platform’s improvements, from multi-asset buying and selling to on-chain income instruments, and stay up for new initiatives that can make digital finance much more environment friendly and inclusive.

2026: Shifting ahead collectively

As Phemex strikes towards 2026, the trade stays resolute in strengthening its infrastructure foundations. Subsequent yr will see continued funding in safety innovation.

Phemex additional enhances the general person expertise, system scalability, and reliability, making certain prime efficiency and near-zero downtime at the same time as world buying and selling exercise surges.

Past infrastructure, Phemex goals to increase its ecosystem by way of product innovation and model improvement.

In 2026, the corporate plans to enhance core providers equivalent to spot, futures, copy buying and selling, and income whereas integrating extra on-chain instruments and cross-asset administration capabilities.

On the model stage, Phemex continues to strengthen its presence by way of localized campaigns, instructional content material, and neighborhood engagement, bringing its user-first philosophy to markets around the globe.

Federico VariolaPhemex CEO commented: “Our efforts this yr reaffirmed the basic precept that true resilience is designed, not inherited. We made the strategic choice to deal with each problem as a catalyst. This inner transformation, mirrored in our exterior rebrand, was the muse on which we achieved report development. Our Future With Greater than only a theme, it is our operational blueprint, demonstrating that our biggest improvements proceed to return from fixing actual person issues with institutional-grade reliability.”

Trying to the longer term: The story continues

Six years later, Phemex is at a brand new beginning line.

The rebrand and anniversary are extra than simply milestones, they mark the start of a broader motion towards a extra inclusive, clever, and human crypto future.

With upcoming campaigns and celebrations deliberate all through the season, Phemex is inviting its world neighborhood to hitch us in planning what’s subsequent.

About Femex

Based in 2019, Phemex is a user-first crypto trade trusted by over 10 million merchants worldwide.

The platform affords spot and derivatives buying and selling, copy buying and selling, and asset administration merchandise designed to prioritize person expertise, transparency, and innovation.

With a forward-thinking strategy and dedication to person empowerment, Phemex offers trusted instruments, complete entry, and alternatives to evolve for merchants of all ranges to develop and succeed.

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