• Kaia hit 22.8 million customers in April, however analysts warn that Airdrop agriculture could possibly be inflated
• Using mini-dups ​​in Kaia exhibits quantity spikes, suggesting synthetic development by way of token agriculture
• Kaia integrates Line and Kakaotalk into Asia’s main chat platform to embed Web3 video games

Web3 gaming community Kaia set a brand new benchmark in April, recording 22.8 million energetic customers. It is a surge that competes instantly with open networks (Ton). Nevertheless, on-chain knowledge means that spikes will be artificially inflated by widespread airdrop agriculture.

A few of Kaia’s hottest mini-distributed functions (mini-dups) (resembling Frog Protection, Cuso’s Associates, Darkstar) every attracted over 1 million customers final month. These video games are central to Kaia’s development story, particularly because the platform goals to carry Web3 video games to the mainstream of Asia.

Designed for mobile-first customers, Kaia leverages its integration with Line and Kakaotalk to offer blockchain-powered video games by way of apps that already dominate Asia’s messaging grandscape. However whereas numbers are eye-catching, analysts warn that they might not mirror real engagement.

Analysts elevate purple flags over aerial drop farming actions

Nevertheless, business observers elevate issues about uncommon spikes in transaction volumes throughout the KAIA ecosystem. Citing blockchain knowledge, they identified to AirDrop Agriculture a tactic to create pretend actions for customers to earn token rewards.

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The patterns are usually not new. Comparable tendencies have been seen in different ecosystems, with inflated person metrics masspinging decrease retention charges whereas quickly rising the variety of adoptions.

Kaia’s technique: messaging, frictionless UX, and attain throughout Asia

Regardless of these looming issues, Kaia is doubling her imaginative and prescient for mass adoption. To make Web3 accessible to on a regular basis customers, the community has labored with the DAPP portal to develop a brilliant blockchain app.

Moreover, now we have built-in two of Asia’s largest messaging apps, Line and Kakaotalk, to permit customers to work together instantly with DAPP and tokens instantly from the chat window. This method avoids widespread Web3 UX bottlenecks – pockets downloads, browser extensions, personal keys, and extra.

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By combining social connectivity with token incentives, Kaia is betting on scale-first, frictionless development within the digital native Asian market.