August 22, 2025 – Kanye West, also referred to as Ye, launched a cryptocurrency known as Yzy on August 21 as a part of a model initiative known as “Yzy Cash.” The rollout introduced from West’s verified X accounts described tokens linked to payment-oriented efforts, together with companies labeled Yepai and Yzy-branded playing cards. The primary day of the transaction highlighted excessive focus in a small pockets, that includes breaking information, sharp value shaking, and intensive real-time surveillance with blockchain analytics accounts.

Announcement and launch

Within the weeks main as much as August 21, a abstract of group posts and rumors predicted a celeb meme-style token associated to the West. Previous to the official announcement, a number of unowned tokens utilizing the “Yzy” identify have been displayed on Pump.Enjoyable, a Solana-based Token-Launch platform. A few of these copycats are labeled as rug pulling warnings from communities. The official announcement on August twenty first defined a blockchain-centric fee plan that launched Yzy as a part of the “Yzy Cash” entity and consists of Yepai processors and Yzy playing cards.

Market efficiency for the primary 24 hours

Commerce began with a surge. Inside about 40 minutes of the token being out there, a public dashboard monitoring conceptual market worth confirmed Yzy’s absolutely diluted valuation approaching $3 billion. Then, for the remainder of the primary session, the value fell by about two-thirds. Over the identical interval, the tracker cited an intraday excessive of $3.16 and a low of 0.7713. By the tip of the primary 24 hours referenced within the launch date abstract, Yzy was cited at practically $0.7722 and specified a market capitalization of $231.66 million. The reported 24-hour buying and selling quantity was round $147.78 million, down roughly 85% from earlier intraday ranges. These numbers replicate snapshots from public market information pages captured on the primary day.

On-chain distribution and early pockets actions

On-chain analytics accounts printed holdings maps and transaction timelines, indicating {that a} small variety of wallets managed a good portion of the availability shortly after launch. Posts have been distributed earlier within the transaction indicating that one pockets in a single pockets signifies one pockets, however clusters of insider-related wallets have been reported to collectively retain about 94% throughout the interval lined in these summaries. The timeline compiled by On-Chain Watchers additionally confirmed actions that work together with YZY contract addresses previous to entry into the broader public commerce.

The pre-launch group report and surrounding space described the belief token allocation that 70% of the availability is retained by the West or associated entities. These percentages, cited in project-related discussions and WIKI, have been included in lots of first day abstract and have become a spotlight as merchants assessed potential provide overhangs and liquidity mechanisms.

Reported earnings and losses

Analytics accounts monitoring wallet-level flows highlighted the outcomes of the fork. One pockets reportedly misplaced about $1.8 million, whereas the opposite is round $500,000 in below two hours throughout a pullback. On the identical time, early consumers, who have been co-labeled on social media as “sniper,” have been described as having a major revenue by acquiring tokens within the first block and promoting them to subsequent demand. The Visible Analytics Account recognized the primary purchaser as a dealer referred to as Naseem. These observations have been based mostly on address-level transaction information and have been extensively reposted throughout crypto-centric social channels.

Group Responses and Social Posts

Public feedback have been launched. Bitmex co-founder Arthur Hayes posted a message to West utilizing the phrase “Pls do n’t Rug Me.” Different social media posts regarded on the efficiency of tokens associated to celebrities and predicted potential outcomes. These posts characterize the creator’s opinion and weren’t a part of the numerical diagram above.

I posted congratulatory messages associated to insider transactions and a big withdrawal on the person’s Instagram account linked to somebody concerned within the token individually. The extensively distributed clip was cited by critics. The supply materials offered on this report didn’t embody formal statements from the challenge equivalent to that specific video.