• The technique declares a brand new Bitcoin brand and orange shade scheme representing its Bitcoin technique
• Saylor is predicted to debate the model in the course of the firm’s income name Wednesday night
• The technique at the moment has 471,107 Bitcoins value $45.8 billion in reservations

MicroStrategy, the most important firm Bitcoin holder, introduced it has been rebranded to the technique and has introduced a brand new Bitcoin brand.

Within the X put up, Technique co-founder Michael Saylor merely stated, “New model, similar technique,” and there is a picture of him earlier than the corporate’s new brand.

New ₿rand, similar technique pic.twitter.com/r1ld5fdejj

– Michael Saylor (@saylor) February 5, 2025

In an announcement launched on February fifth, the technique stated the model is “a pure evolution of the corporate that displays its focus and widespread enchantment.” Based on the press launch, the stylized “B” within the new brand represents the Bitcoin technique of the technique, whereas the orange shade emphasizes “vitality, intelligence, and Bitcoin.”

Strategic inventory tickets, MSTB, stay the identical.

The rebranding is forward of the corporate’s income name on Wednesday night, throughout which era Saylor will talk about it.

Bitcoin Buy Technique

Since 2020, the technique has adopted the Bitcoin Buy Technique. However over the previous 12 months it has bolstered its efforts. In November, Saylor introduced it was elevating $21 billion from inventory gross sales to assist the corporate purchase extra Bitcoin.

Based on information from SaylorTracker, the corporate at the moment has 471,107 Bitcoins value $45.8 billion.

Asserting that Bitcoin represents digital capital, Saylor urged Microsoft to undertake Bitcoin, saying “Bitcoin represents the largest digital transformation of the twenty first century.”

Different firms that bought the technique Bitcoin embrace Metaplanet, which goals to extend their Bitcoin holdings to 10,000 in 2025.