Nexo Proclaims Strategic Rebrand as Premier Digital Asset Wealth Platform

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Chainwire, Vilnius, Lithuania, October 31, 2024

Nexo re-engineers an progressive resolution for constructing long-term digital property with superior buyer care 24/7 on Whitepaper Day. Nexo, a number one digital asset establishment, immediately introduced a significant rebranding and platform redesign, marking its evolution from a pioneer in cryptocurrency lending to the primary complete and compliant digital asset asset platform. This step, introduced at Bitcoin Whitepaper Day, displays Nexo's development and broader strategic imaginative and prescient to assist forward-thinking traders develop, protect and leverage their wealth.

Following 20 months of buyer analysis with 5,000 customers in 23 international locations, Nexo's revamped platform includes a new emblem, web site, and enhanced person interface, and is the final word resolution for classy and versatile digital asset options. We’re responding to growing demand. As Nexo continues its mission to energy the following era of wealth, this evolution aligns with the wants of those that acknowledge the facility of cryptocurrencies to create long-term worth.

Nexo evolves because the crypto atmosphere matures

“Our ‘Wealth Ahead’ philosophy positions us as the primary main cryptocurrency firm to strategically transition to a complete digital asset wealth platform. , is targeted on offering smarter, extra versatile methods to develop and entry wealth within the digital asset house,” stated Kosta Kanchev, co-founder and govt chairman of Nexo.

The digital asset panorama has quickly developed from a distinct segment to a transformative drive within the monetary sector, as highlighted by the approval of the Bitcoin Spot ETF. This momentum is mirrored within the rising curiosity in digital property, with 65% of institutional traders able to enter the market, whereas 72% of retail traders say digital property are important to wealth creation. I feel there may be.

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Nexo has been on the forefront of this evolution. Nexo is trusted by each retail and institutional traders throughout greater than 200 jurisdictions as a result of our strong enterprise mannequin and various providing. With over $320 billion in transactions processed, $8 billion in crypto credit issued, and over $945 million in curiosity funds, its spectacular monitor report is driving a brand new wave of next-generation wealth creation. We’re solidifying our route.

A brand new search for a brand new periodNexo’s new model and visible identification displays a mature and centered route that’s according to the discerning nature of crypto holders: “Driving Subsequent Era Wealth.”

The refreshed identification unites motion and precision, symbolizing Nexo's dedication to buyer prosperity and forward-thinking options. Two key ideas are central to the upward-flowing emblem sample. human resilience – Expressed in a spiral – a nod to the perseverance and flexibility inherent in human DNA. exponential development – Captured by a mathematically exact diagonal – demonstrating the infinite potentialities of digital property.

Impressed by the fashionable, lively existence of Nexo prospects, the brand new identification blends comfortable grays and beiges with energetic greens to seize immediately's alternatives. The flowing patterns and exact components convey each flexibility and safety, resonating with Nexo prospects who search innovation and reliability in asset administration.

“Our new visible identification displays Nexo’s evolution into a complicated digital asset asset platform,” stated Elitsa Taskova, CPO at Nexo. “Going ahead, we’ll give attention to extremely customized and related providers that present autonomy and adaptability inside an intuitive product suite with the instruments and experience to assist our prospects succeed. As digital property converge with conventional investments, Nexo stands able to information our prospects, offering compliant alternatives for development and long-term worth. ”

Platform Evolution: A Suite for Superior TradersAfter 20 months of buyer analysis, Nexo's survey of 5,000 customers throughout 23 international locations discovered that 67.9% of high-net-worth people think about digital property a long-term wealth resolution in comparison with their Bitcoin holdings. It was revealed that 69% of respondents view digital property as sturdy shops of worth. . This displays a significant shift in the best way refined traders method wealth, more and more favoring digital-first instruments and a seamless omnichannel ecosystem for twenty-four/7 entry.

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Nexo's 360° product suite completely matches these calls for and gives:

  • improve in financial savings: Versatile fixed-term yield choices, together with twin investments, accessible 24/7 from any system.
  • Superior encryption instruments: Crypto-backed credit score strains, 1,500 market pairs, crypto futures, goal worth swaps and superior analytics allow new development alternatives.
  • world entry: Liquidity and seamless spending choices guarantee entry to your funds by way of your Nexo card.

As well as, the Nexo platform gives prospects with tiered loyalty advantages and bespoke providers for high-net-worth people with a 24/7 shopper care workforce.

Trying to the long run, Nexo is evolving its suite of digital asset asset instruments with a give attention to compliance and safety programs constructed for long-term stability. The corporate continues to pursue strategic partnerships and worldwide growth, solidifying its place because the world's main digital asset asset platform.

To study extra about Nexo's 'Wealth Ahead' technique, please go to https://nexo.com/model.

About NexoNexo is the premier digital asset asset platform that permits shoppers to develop, handle and retailer their crypto holdings. Our mission is to drive the following era of wealth by prioritizing buyer prosperity and offering personalized options to construct long-term worth supported by 24/7 buyer care. That's it.

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Since 2018, Nexo has supplied unparalleled alternatives to forward-thinking shoppers throughout greater than 200 jurisdictions. Our all-in-one platform combines cutting-edge expertise and a customer-centric method to ship excessive yields with versatile time period financial savings, crypto-backed loans, superior buying and selling instruments, and liquidity options with the primary debit/credit score crypto card. Masu. . Backed by deep business experience, a sustainable enterprise mannequin, strong infrastructure, safety and world licenses, Nexo drives innovation and long-term prosperity.

Official web site: nexo.com

Notice: Some services should not out there to nationals or residents of sure jurisdictions, together with the place restrictions apply.

contactNexo Communication Workforcenexo[email protected]

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