Nexo Proclaims Strategic Rebrand as Premier Digital Asset Wealth Platform

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Chainwire, Vilnius, Lithuania, October 31, 2024

Nexo re-engineers an revolutionary resolution for constructing long-term digital property with superior buyer care 24/7 on Bitcoin Whitepaper Day.

Nexo, a number one digital asset establishment, right now introduced a significant rebranding and platform redesign, marking its evolution from a pioneer in cryptocurrency lending to the primary complete and compliant digital asset asset platform. This step, introduced at Bitcoin Whitepaper Day, displays Nexo's development and broader strategic imaginative and prescient to assist forward-thinking traders develop, protect and leverage their wealth.

Following 20 months of buyer analysis with 5,000 customers in 23 nations, Nexo's revamped platform contains a new brand, web site, and enhanced person interface, and is the final word resolution for stylish and versatile digital asset options. We’re responding to rising demand. As Nexo continues its mission to energy the subsequent era of wealth, this evolution aligns with the wants of those that acknowledge the facility of cryptocurrencies to create long-term worth.

Nexo evolves because the crypto surroundings matures

“Our ‘Wealth Ahead’ philosophy positions us as the primary main cryptocurrency firm to strategically transition to a complete digital asset wealth platform. , is concentrated on offering smarter, extra versatile methods to develop and entry wealth within the digital asset house,” mentioned Kosta Kanchev, co-founder and govt chairman of Nexo.

The digital asset panorama has quickly advanced from a distinct segment to a transformative power within the monetary sector, as highlighted by the approval of the Bitcoin Spot ETF. This momentum is mirrored within the rising curiosity in digital property, with 65% of institutional traders able to enter the market, whereas 72% of retail traders say digital property are important to wealth creation. I believe there may be.

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Nexo has been on the forefront of this evolution. Nexo is trusted by each retail and institutional traders throughout greater than 200 jurisdictions resulting from our strong enterprise mannequin and various providing. With over $320 billion in transactions processed, $8 billion in crypto credit issued, and over $945 million in curiosity funds, its spectacular monitor document is driving a brand new wave of next-generation wealth creation. We’re solidifying our course.

A brand new search for a brand new period

Nexo’s new model and visible identification displays a mature and targeted course that’s in keeping with the discerning nature of crypto holders: “Driving Subsequent Technology Wealth.”

The refreshed identification unites motion and precision, symbolizing Nexo's dedication to buyer prosperity and forward-thinking options. Two key ideas are central to the upward-flowing brand sample. human resilience – Expressed in a spiral – a nod to the perseverance and flexibility inherent in human DNA. exponential development – Captured by a mathematically exact diagonal – demonstrating the countless potentialities of digital property.

Impressed by the trendy, lively existence of Nexo clients, the brand new identification blends mushy grays and beiges with energetic greens to seize right now's alternatives. The flowing patterns and exact components convey each flexibility and safety, resonating with Nexo clients who search innovation and reliability in asset administration.

“Our new visible identification displays Nexo’s evolution into a classy digital asset asset platform,” mentioned Elitsa Taskova, CPO at Nexo. “Going ahead, we’ll deal with extremely customized and related companies that present autonomy and suppleness inside an intuitive product suite with the instruments and experience to assist our clients succeed. As digital property converge with conventional investments, Nexo stands able to information our purchasers by means of compliant alternatives for development and long-term worth.”

Platform Evolution: A Suite for Superior Traders

After 20 months of buyer analysis, Nexo's survey of 5,000 customers throughout 23 nations discovered that 67.9% of high-net-worth people think about digital property a long-term wealth resolution in comparison with their Bitcoin holdings. It was revealed that 69% of respondents view digital property as sturdy shops of worth. . This displays a significant shift in the way in which refined traders method wealth, more and more favoring digital-first instruments and a seamless omnichannel ecosystem for twenty-four/7 entry.

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Nexo's 360° product suite completely suits these calls for and supplies:

  • improve in financial savings: Versatile fixed-term yield choices, together with twin investments, accessible 24/7 from any machine.
  • Superior encryption instruments: Crypto-backed credit score traces, 1,500 market pairs, crypto futures, goal worth swaps and superior analytics allow new development alternatives.
  • world entry: Liquidity and seamless spending choices guarantee entry to your funds through your Nexo card.

As well as, the Nexo platform supplies clients with tiered loyalty advantages and bespoke companies for high-net-worth people with a 24/7 consumer care staff.

Trying to the longer term, Nexo is evolving its suite of digital asset asset instruments with a deal with compliance and safety methods constructed for long-term stability. The corporate continues to pursue strategic partnerships and worldwide enlargement, solidifying its place because the world's main digital asset asset platform.

To be taught extra about Nexo's 'Wealth Ahead' technique, please go to https://nexo.com/model.

About Nexo

Nexo is the premier digital asset asset platform that enables purchasers to develop, handle and retailer their crypto holdings. Our mission is to drive the subsequent era of wealth by prioritizing buyer prosperity and offering personalized options to construct long-term worth supported by 24/7 buyer care. That's it.

Since 2018, Nexo has offered unparalleled alternatives to forward-thinking purchasers throughout greater than 200 jurisdictions. Our all-in-one platform combines cutting-edge know-how and a customer-centric method to ship excessive yields with versatile time period financial savings, crypto-backed loans, superior buying and selling instruments, and liquidity options with the primary debit/credit score crypto card. Masu. . Backed by deep trade experience, a sustainable enterprise mannequin, strong infrastructure, safety and world licenses, Nexo drives innovation and long-term prosperity.

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Official web site: nexo.com

Observe: Some services and products should not obtainable to nationals or residents of sure jurisdictions, together with the place restrictions apply.

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