Media Prima’s RIPPLE has rebranded to Media Prima Audio and marked its first holistic rebrand in over 15 years by revamping its radio stations, content material and line ups, in addition to the general technique of all of the radio stations. Sizzling FM and Fly FM now have a brand new and totally different sound, complemented with refreshed logos, feel and appear. In the meantime, One FM and Kool FM at the moment are branded as 8FM and Buletin FM, respectively. Media Prima Audio’s CEO Nazri Noran (pictured above) mentioned the rebranding is being supported by “an in depth advertising and marketing marketing campaign” throughout all Media Prima group platforms. The expertise lineups for all radio stations have additionally been refreshed.
On the identical time, Media Prima Audio has additionally launched a brand new cell app model, Audio+, which would be the dwelling for all radio, digital and social content material, akin to radio, podcasts and movies, amongst others. As a substitute of downloading a separate app for every station, all manufacturers will now be parked below the Audio+ app.
“There are heaps in retailer from at this time onwards for Sizzling FM, Buletin FM, Fly FM, and 8FM. Malaysia’s radio followers can count on to be thrilled and fall in love with radio over again with this grasp model overhaul,” Nazri defined. A+M has reached out to Media Prima Audio for extra info on the rebranding.
In response to its web site, Media Prima Audio has amassed almost 13 million digital followers, 95 million digital listeners and 1.23 billion video views by its manufacturers. Nazri joined Media Prima Audio in Might this 12 months from Astro Radio, the place he led its radio manufacturers ERA, Sinar, Gegar, ZAYAN, and Raaga as AVP. He has over 20 years of expertise within the leisure business and is understood for specialising in creating content material that resonates with the native viewers. Becoming a member of him on the identical time was Jake Abdullah (pictured under proper) and Aaron Pinto (pictured under centre), who came on board as a advisor and chief content material officer, respectively.
Jake was previously CEO of Astro Radio and Fave Malaysia MD and now assists in content material, branding and viewers methods. Pinto was beforehand head of content material for Astro Radio the place he led the event of content material and expertise methods for 12 Astro Radio manufacturers. He has over 26 years within the radio business the place he was concerned in remodeling radio manufacturers and merchandise to revive listenership and income progress.
Final month, Media Prima Audio worked with Media Prima Group below TV3’s programme, Bersamamu, to supply assist to Malaysians who’ve been impacted by the latest EMCO announcement. Titled “Bersamamu #KitaJagaKita” (along with you, we glance out for one another), the marketing campaign invited listeners who require assist to WhatsApp its radio stations – Fly FM, Sizzling FM, One FM and Kool FM – and share their scenario. Chosen listeners will likely be assisted with financial assist amounting to RM200 every.
Earlier this 12 months, Media Prima witnessed management actions at a bunch stage. The corporate promoted Rafiq Razali to group executive director. He first joined the Group in 2016 as CEO of REV Media Group, previously often called Media Prima Digital. In that position, Media Prima mentioned he efficiently applied a enterprise turnaround technique, the Group mentioned. A couple of months later, group MD Iskandar Mizal Bin Mahmood stepped down from his rolex to concentrate on different commitments. Media Prima mentioned then that Rafiq will lead group operations till additional discover.
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