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Ripple Street Unveils New Architecture and Design Platform

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WESTCHESTER, N.Y., June 02, 2021 (GLOBE NEWSWIRE) — Ripple Street, the main peer-to-peer advertising and marketing platform that matches manufacturers with their supreme shoppers, in the present day launched a brand new platform that offers neighborhood members enhanced visibility into Home Occasion and Chatterbox packages with high manufacturers. On the heels of its latest feature story in Adweek, the corporate is quickly increasing the brand new platform’s capabilities to deepen worth for each our neighborhood members and model companions.

“We’re seeing seismic shifts within the trade in direction of extra experience-based activations, and I’m a giant believer that expertise will help speed up and scale disruption,” stated Mike Leo, Ripple Road’s CEO. “This new platform marks the start of our journey to creating one of the best digital sampling experiences between manufacturers and their followers. I’m so pleased with how our R&D group has been capable of construct a expertise platform that displays who we’re and skates to the place the puck goes.”

In in the present day’s launch, the brand new platform’s key options improve how model companions’ enthusiastic followers expertise product sampling packages:

  • Reimagined desktop and cell net interface invitations customers to acquainted experiences present in main shopper functions. The brand new thumbnail gallery strategy to content material permits members straightforward navigation to their subsequent nice product expertise, by offering user-friendly, action-oriented data in an organized means.
  • Up to date Discover page offers customers fast entry to manufacturers’ most related product experiences. Customers can now preview upcoming occasions earlier than they’re launched, see which occasions that they’ll apply to now, and look at present and previous occasions. With the platform’s new Preview Card function, when customers hover over occasions they’ll additionally simply like and share occasions with their family and friends on Fb and Twitter.
  • Enhanced Occasion pages give model entrepreneurs unique alternatives to function their distinctive merchandise, messages, and promotions. Manufacturers now have expanded capabilities to have interaction their followers and share model/product data and gives.
  • New Microservices structure basis allows quicker platform growth and innovation. The modernized platform permits faster implementation of latest options that won’t solely drive higher person experiences but in addition broaden manufacturers’ skill to create distinctive digital product sampling packages.

To expertise the brand new platform, go to https://www.ripplestreet.com/ and register or sign up. Contact sales@ripplestreet.com to be taught extra about digital in-home sampling alternatives that generate product consciousness, trials, and gross sales.

About Ripple Road
Ripple Road is a peer-to-peer advertising and marketing platform matching manufacturers with their supreme shoppers to forge genuine connections and promote long-term model progress. By delivering product-driven experiences at house, Ripple Road offers certified shoppers the prospect to attempt fascinating merchandise with their family and friends at memorable occasions. A rigorous focusing on, vetting, and matching course of creates a novel shopper journey that permits manufacturers to generate product consciousness, trials, and gross sales from their supreme shoppers. Mondelez Worldwide, Molson Coors, and JMSmucker belief Ripple Road to drive on-line and in-store retail journeys, user-generated content material, and product opinions by way of genuine shared product experiences. For extra data, go to www.about.ripplestreet.com.

Contact
press@ripplestreet.com

Photographs accompanying this announcement can be found at

https://www.globenewswire.com/NewsRoom/AttachmentNg/7e547929-42bd-4268-81ab-b82eee34b310

https://www.globenewswire.com/NewsRoom/AttachmentNg/e3349ca6-f302-40ea-86db-53dc57f3ad89


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