• Robinhood’s Hood Holidays offers customers the possibility to win $500,000 in Dogecoin and different nice prizes.
• The each day sweepstakes will run from December 26 to 31, however early technical glitches prompted consumer dissatisfaction.
• This profit continues Robinhood’s gamified technique to drive engagement and cryptocurrency adoption.

Robinhood has launched a vacation promotion known as “Hood Holidays,” giving customers the possibility to win a share of $500,000 in Dogecoin, together with nice prizes like a Rolex watch and Apple AirPods. This occasion goals to extend consumer engagement in the course of the Christmas season. In the meantime, early reactions had been blended after experiences of technical points on the primary day.

Robinhood launches $500,000 Dogecoin giveaway marketing campaign

The giveaway is centered round DOGE meme cash that customers can earn by collaborating in each day actions on the Robinhood app. Along with these inquisitive about cryptocurrencies, this promotion additionally affords high-value bodily prizes.

Notably, the vacation marketing campaign will run from December twenty sixth to December thirty first, with sweepstakes going down every single day at 8:30pm ET. To qualify, customers should log into the app and seem on the countdown display screen on the scheduled time.

The prize construction is structured in phases.

• 1,000 each day winners will obtain a hard and fast reward value roughly $129
• The remaining members will obtain a professional rata share of the $500,000 Dogecoin pool.

This setup encourages broad participation, as all eligible customers obtain DOGE after the highest reward is distributed.

Customers change into annoyed on account of app glitches

In the meantime, regardless of the joy, a number of customers reported points with not having the ability to entry the occasion whereas it was beginning. Complaints shared on-line say some members encountered a clean display screen in the course of the slim five-minute declare interval, whereas others had been knowledgeable later regardless of ready prematurely.

As of the newest replace, Robinhood has not launched any official responses addressing these particular complaints, additional rising consumer frustration.

A part of an engagement technique

Robinhood vacation items are a part of a well known development. Final 12 months, the corporate donated $2.5 million in Bitcoin and Dogecoin, demonstrating its concentrate on enjoyable, gamified promotions that preserve customers engaged throughout sluggish buying and selling hours.

This technique additionally helps Robinhood’s transfer into cryptocurrencies and digital property, as many fintech platforms use rewards to remain aggressive. The occasion comes on the heels of sturdy monetary outcomes, together with sturdy third-quarter earnings and year-over-year income development.

Dogecoin giveaways are additionally drawing consideration to meme cash as a method to mix digital and conventional rewards to draw customers.

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