Bitget, a number one cryptocurrency trade, has a big advertising push into motorsports, particularly MotoGP. We spoke to COO Vugar Usi Zade to know his technique, the connection between high-speed racing and buying and selling, and his plans to show followers into customers.

1. Why did Bitget select MotoGP?

MotoGP felt like a pure match for us. It is a sport about velocity, precision, and the proper steadiness between human intuition and machine intelligence, and it displays precisely what we do at Bitget. We function in an setting the place milliseconds and sensible selections matter.

Simply as riders push their limits on the observe, we push the bounds in expertise, safety and innovation. Partnering with MotoGP permits us to attach with a world viewers that shares the identical want for efficiency, braveness and ahead momentum. This connection made sense to us as a result of each worlds worth fast considering, technique, and a willingness to take calculated dangers.

2. You stated that motorsports and cryptocurrencies have “the identical DNA”. What does that truly imply? How do you commerce lap occasions?

I’ve at all times believed that motorsports and cryptocurrencies have the identical DNA. Each are high-stakes speeds and constructed on information and instinct. In a race, each flip is a call level, and in buying and selling, each market transfer requires the same mixture of research and instinct.

What they’ve in widespread is the pursuit of rationalization. We’re each obsessive about decreasing milliseconds in processes, whether or not it is lap occasions or transactions, and each worlds are consistently innovating to maneuver sooner and smarter.

Current upgrades to GetAgent replicate our continued pursuit of bettering and serving to our customers make smarter, extra knowledgeable decisions. GetAgent acts as an advisor, changing massive quantities of information and numbers into actionable insights for merchants.

3. Bitget is a regional associate for the 2025 MotoGP races (Italy, Germany, Spain, Indonesia). How do these activations differ in every market? How do you localize your technique in keeping with every area’s tradition and cryptocurrency maturity?

Every market has its personal rhythm and relationship with cryptocurrencies, so our activations replicate that. In Italy, Germany and Spain, we centered on training and accountable buying and selling, working carefully with followers who have been curious however needed to know the expertise behind it.

Neighborhood and expertise have been much more vital in Indonesia, the place enthusiasm for MotoGP is extremely excessive and adoption of cryptocurrencies is rising quickly. There have been extra interactive occasions, collaborations with native influencers, and hands-on campaigns that demonstrated the approachability of cryptocurrencies. We would like all of our followers, regardless of the place they’re, to really feel like Bitget understands their tradition.

4. Bitget just lately launched the Smarter Velocity ​​Problem. It is a gamified racing mini-game that permits customers to compete for rewards and join with MotoGP tradition. How can a easy racing recreation assist flip Web2 followers into Web3 customers?

The Smarter Velocity ​​Problem was designed to make crypto enjoyable and approachable. We needed to deliver the fun of MotoGP into our ecosystem. It permits followers to race, earn rewards, and expertise how blockchain works in a playful means. It is not about complexity, it is about curiosity. By gamifying the expertise, we’re reducing the barrier to entry and demonstrating that cryptocurrencies needn’t be scary. It is a nice instance of how Web2 leisure and Web3 utilities can mix seamlessly.

5. Bitget can also be partnering with LALIGA to advertise a brand new “Common Alternate” (UEX) mannequin. How do these sports-related offers tie into that specific product?

Each MotoGP and LALIGA partnerships are constructed on the combination of velocity, precision and technique. That is precisely what we’re making an attempt to construct with the Common Alternate mannequin.

UEX is about unifying worlds that after appeared separate. CeFi, DeFi, TradFi, and tokenized shares are all built-in into one seamless ecosystem. Our sports activities partnership brings that philosophy to life. It reveals how innovation, precision and human creativity can coexist fantastically with expertise.

6. What are the long-term objectives? Fairly, how will we measure the ROI of MotoGP helmet sponsorship and switch that branding into precise cryptocurrency adoption?

For us, sports activities partnerships usually are not nearly model publicity. It is about making connections. Our purpose is to make cryptocurrencies a part of individuals’s day by day lives and switch consciousness into understanding. When followers interact with Bitget by MotoGP, whether or not it is video games, activations or simply seeing our model on the observe, their curiosity is piqued.

At TOKEN2049, we displayed an enormous helmet at our sales space and in addition put in a bike simulator for guests to expertise the actual thrill of racing. They might look like simply “enjoyable activations” at your sales space, however these are experiences that individuals will keep in mind. By creating that connection, we pull individuals again to fascinated with Bitget. Schooling and belief naturally stream from this. Over time, these cultural touchpoints will assist bridge the hole between mainstream audiences and the Web3 world, and that is how we see actual adoption occurring.