Fifteen years after programmers traded 10,000 BTC for 2 pizzas, the crypto neighborhood marked Bitcoin Pizza Day with a record-breaking celebration.

In 2010, Laszlo Hanyecz paid about $41 for Papa John’s pie, which grew to become the primary recognized real-world Bitcoin transaction. At the moment, these cash are price $11.1 billion on the new all-time excessive of Bitcoin recorded throughout Asian periods.

“It was thrilling to get actual pizza for Bitcoin on the time,” Honeyets informed one outlet, including that he was fairly stoic in regards to the $1 billion valuation.

World prize celebration

The anniversary elicited a world response, combining nostalgia with billion {dollars} of bravery.

Binance received company charges within the $5 million Bitcoin referral pool and capped a $40 fee per pair to nod within the unique Pizza transaction.

“From two pizzas to the worldwide monetary motion… we’re marking Bitcoin Pizza Day on the worth of $5 million, the largest BTC referral giveaway in historical past,” mentioned Binance CMO Rachel Conlan. The alternate additionally deployed pizza vans and hosted events throughout cities all over the world.

The rivals weren’t too late. BTSE launched a $5.22 million USDT buying and selling contest, repeating the date with a 5.22% BTC staking yield and a pizza-themed picture competitors. HTX supplied $200,000 price of “shock items” in a two-week marketing campaign backed by seven Tron companions, and MEXC’s “Fortunate Wheel” was spun for over $100,000 with BTC and tokens.

Occasions from Buenos Aires to Dubai will embrace DIY streams, community-driven meetups and branded items tailor-made via the brand new Pizza Day Hub.

The institutional waves flowing via Bitcoin conflict with grassroots celebrations, turning what started as memes right into a advertising and marketing supercycle.

Some observers have questioned whether or not Pizza Day’s Mass Giveaways will appeal to actual customers or just pad up sign-up statistics. However as proof that each meme on this market may flip into cash, a billion greenback lunch endures.

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