Cosmetics model City Decay brings its make-up merchandise into the digital world. To encourage the following technology of magnificence creators, City Decay releases 18 digital his make-up his seems on Roblox, his immersive metaverse platform boasting 65 million customers . This collaboration encourages customers of all ages to discover their creativity and unleash their interior make-up artist within the Metaverse.

City Decay’s 3D avatar wearables are additionally accessible in the actual world. The restricted version assortment consists of 9 seems from magnificence influencers Manny Gutierrez, Leilani Inexperienced and Emmy Combs. Every wearable options the model’s best-rated cosmetics, together with the best-selling 24/7 Glide-On Waterproof Eyeliner Pencil, 24/7 Moondust Glitter Eyeshadow, and the newly launched 24/7 Ink Liquid Eyeliner. .

To have fun, City Decay teamed up with one other make-up model, Ulta Magnificence, to host the first-ever metaverse make-up launch social gathering on Roblox referred to as City Decay Eye-Con. The Ultaverse, his Ulta Magnificence digital world inside Roblox, serves because the backdrop for the celebration. Contributors can freely categorical themselves and provides their avatars a shocking new look within the City Decay pop-up store.

At City Decay Eye-Con, attendees may showcase their new make-up seems on the runway, take selfies, watch make-up tutorials, play a magnificence trivia sport, and work together with three magnificence influencer hosts. you’ll be able to have a celebration. The occasion runs from Might thirteenth to June twelfth.

City Decay has challenged Roblox a number of instances. In 2022, the cosmetics model has teamed up with Paris Hilton to create Cryptoween, an immersive Halloween occasion that includes a digital him costume, a DJ set and movie star cameos. Reflecting on the success of the earlier 12 months, City Decay’s president, Eva Erdmann, mentioned Paris Hilton’s collaboration with Cryptovien has demonstrated the potential of the Metaverse for her creators. Erdmann mentioned the City Decay Eye-Con will push the boundaries even additional with extra vibrant colours, modern creativity and customised seems.

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