The AI ​​revolution in content material creation: Saying ‘TheSoul’ platform with Victor Potrel


Digital content material studio TheSoul Publishing makes use of AI in its artistic course of. With a observe file of foreseeing business tendencies, TheSoul Publishing has amassed over 2 billion social media subscribers and his 25 billion month-to-month views throughout platforms corresponding to YouTube, Fb, TikTok and Snapchat. That channel, 5-Minute Crafts, is his fifth most adopted Fb web page on the earth, and Vivid Facet has over 7 billion views on YouTube.

The corporate is now taking a step ahead with an AI-driven platform referred to as “TheSoul” that serves as a artistic answer for content material creators powered by superior AI expertise.

The Metaverse Publish interviewed Victor Potrel, Vice President of Content material Distribution at TheSoul Publishing. As an professional within the digital content material business, Pottrell talked about how generative AI is revolutionizing content material creation and shared insights on “TheSoul” and its affect on the way forward for digital media.

Mr. Potrel beforehand labored at Google and LEGO, the place he led a devoted content material innovation crew whereas managing relationships with main content material creators and corporations around the globe.

Are you able to give us an summary of TheSoul Platform, together with its key options, capabilities, and the way AI expertise could be built-in to revolutionize the content material creation course of?

TheSoul Publishing is on the coronary heart of the creator economic system ecosystem, using a complete AI-powered system generally known as TheSoul Platform that streamlines the whole content material creation and distribution course of. Whether or not it is concept technology, workflow creation, content material archiving, or distribution, every module throughout the platform is designed to enhance effectivity and pace, saving you helpful time.

With the help of AI-driven expertise, TheSoul Publishing can simply navigate the manufacturing course of with options corresponding to language help, function and brief video modifying, thumbnail creation, translation providers, supply help, and efficiency analytics. TheSoul platform and its proprietary expertise guarantee a seamless and environment friendly manufacturing and distribution course of.

What AI-powered modules does TheSoul Publishing supply content material creators, and the way do they work?

TheSoul Platform modules embrace concept technology, translation, manufacturing workflow, content material archiving, distribution and efficiency monitoring. The platform makes use of present or in-house proprietary AI expertise to automate guide routines.

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For instance, the finder module helps you generate new concepts, uncover well-liked social tendencies, and analyze real-time efficiency and content material metrics throughout a variety of platforms.

One other is the workflow engine. It’s a specialised and customizable device that gives the manufacturing crew with a clear and automatic workflow to switch the required information between phases (i.e. concept –> script –> video/animation –> narration –> translation), making the manufacturing course of considerably sooner and asynchronous for the crew. Workflow engines have already saved thousands and thousands of guide hours in a brief time frame.

How will TheSoul’s AI instruments help and empower small companies to enter and thrive on this digital panorama?

Because of automation and AI expertise, TheSoul is ready to assist creators concentrate on their artistic course of and content material creation. However, you possibly can depart duties like video modifying, language help, translation and distribution to the specs of your social platform to us. This streamlined strategy ensures consistency and provides small companies entry to superior sources, leveling the enjoying discipline and permitting them to concentrate on what they do finest.

What are your plans and objectives for TheSoul Publishing and its AI efforts?

Because the state of affairs continues to evolve, we concentrate on bettering our instruments and growing effectivity all through our manufacturing and distribution processes.

This contains enhancements starting from importing and tagging archives and libraries to vastly enhancing the method of packaging and programming massive content material archives.

We additionally lately made a strategic funding in Eleven Labs, a pacesetter in speech AI, a pacesetter in generative speech AI.

Lastly, we’re excited to proceed leveraging our Content material Efficiency Dataset to additional enhance our potential to determine content material and tendencies which might be tailor-made to viewers preferences.

How does TheSoul Publishing steadiness between leveraging AI and sustaining a human contact inside its content material?

We’re happy with our proficient manufacturing groups in 70 international locations around the globe, and we perceive the significance of retaining the human component in content material creation whereas leveraging AI expertise. We acknowledge {that a} creator’s private contact and distinctive perspective is what makes content material profitable. The position of AI instruments at TheSoul Publishing is to assist and help, not substitute.

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Whereas AI expertise streamlines varied operational duties, TheSoul Publishing ensures that artistic selections and inventive imaginative and prescient are within the fingers of content material creators. AI acts as a helpful assistant, releasing up time and sources to permit members to concentrate on their strengths: the private perspective they bring about to their creativity and content material.

How has the combination of AI expertise in content material manufacturing impacted TheSoul Publishing’s artistic course of?

The combination of AI expertise in content material manufacturing has vastly enhanced creativity, manufacturing effectivity, and distribution technique. Leverage AI-powered instruments to generate progressive concepts, optimize content material, and discover new codecs with helpful insights. Save time by automating duties like video modifying, thumbnail technology, and language translation so your crew can concentrate on creating nice content material. Moreover, AI-driven analytics present helpful efficiency insights, enabling data-driven decision-making and steady enchancment.

TheSoul Publishing has an enormous following throughout varied social media platforms. How can AI assist tailor content material to particular platforms and audiences whereas sustaining a model’s distinctive voice and identification?

Being multi-platform whereas tailoring for distinctive audiences and viewing contexts has at all times performed a key position in our strategy. AI can now do that extra effectively by additional optimizing content material for every platform contemplating engagement metrics and content material codecs, whereas saving time on beforehand guide and resource-consuming duties. This strategy helps tailor content material to the precise necessities and expectations of various platforms, whereas preserving the core model expertise for followers throughout codecs.

As AI continues to evolve, what future developments and developments do you foresee in AI-driven content material creation, and the way is TheSoul Publishing positioned to remain on the forefront of this innovation?

All through TheSoul’s historical past, our crew has relied on experimentation and trial and error. This has allowed us to develop into one of many world’s most prolific digital video content material creators. I used to be additionally in a position to construct a fantastic distant work surroundings. We have been experimenting with expertise for years, so this philosophy actually applies to AI. This progressive pondering and concentrate on effectivity positions TheSoul to proceed main the content material creation area within the development of AI nicely into the long run.

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What recommendation or perception would you give to aspiring content material creators inquisitive about leveraging AI of their artistic course of? How are you going to successfully incorporate AI with out compromising your individual artistic imaginative and prescient?

To successfully incorporate AI into the artistic course of with out compromising their distinctive imaginative and prescient, aspiring content material creators want to start out by understanding what they do finest and what’s compromising their capabilities. Subsequent, you could perceive the capabilities and limitations of AI expertise because it pertains to content material creation. Then you possibly can experiment with AI instruments, begin small, analyze the outcomes, and find out how AI can incrementally improve your workflow. All through the combination course of, it’s crucial that the creator makes use of her AI instruments as a complement to her work, not as a substitute.

Staying updated with the most recent developments in AI and adopting a mindset of steady adaptation and innovation will assist creators use AI successfully and spend extra time specializing in the facets that led to content material creation within the first place.

The rest you’d wish to share?

Overseeing one of many world’s largest digital media portfolios, TheSoul Publishing has accrued intensive experience in content material manufacturing and distribution. Having perfected these processes with our personal content material, we’re excited to increase our experience to additional help the broader creator group.

It is a good time to be concerned in digital media. These AI instruments allow creators to double the affect of their work and distribute content material throughout totally different platforms and totally different languages ​​with minimal further time. This brings new artistic power to content material creation and opens up enormous alternatives for these with concepts.

Whether or not you’ve got 200 followers, 200 million followers, or 2 billion followers, there are not any limits.

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