Blk DNM Makes use of Blockchain To Introduce Intelligence In Clothes, First Use Of “Related Vogue”


Stockholm, Sweden, 15 June 2023, Chainwire

BLK DNM Bridging the Bodily and Digital Worlds of Vogue By way of Blockchain Innovation

Swedish-American style model BLK DNM at the moment unveils the primary instance of linked style – clothes that exist bodily and just about, all sides of which is “twinned” by expertise. BLK DNM Affiliation Combine blockchain-powered {hardware} and software program into merchandise.

Constructed on expertise designed by blockchain innovator and BLK DNM proprietor ChromaWay, the BLK DNM Society will give every garment a singular and recordable id in each the bodily and digital worlds. whereas rewarding moral habits and giving homeowners model leverage.

  • A blockchain-powered “digital clothes ID” microchip offers every merchandise a singular ID and a document of its historical past.
  • Chips kind the {hardware} factor of the BLK DNM Society, co-launched to reward accountable habits and possession.
  • Expertise makes its debut in BLK DNM’s Fall/Winter 2023 assortment

{Hardware}: Digital Garment ID

Future BLK DNM clothes shall be geared up with a “Digital Clothes ID”, an undetectable chip that offers every bodily merchandise a singular and recordable ID. Among the first options of Digital Clothes ID embrace:

  • Authenticate clothes and eradicate fakes and counterfeits
  • Acknowledges accountable habits within the long-term care and care of clothes, together with refurbished and second-hand purchases.
  • Document the distinctive historical past of every piece of clothes (who owned it, the place it occurred and the place it was worn, the way it was repaired or modified, and many others.), permitting us so as to add emotional and financial worth to the merchandise over time
  • Works as a digital ticket for occasion admission
  • BLK DNM Society entry and voting rights
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BLK DNM Affiliation

The Digital Garment ID is the primary {hardware} factor of the parallel launch of the BLK DNM Society. The primary instance of linked style, the BLK DNM Society is a neighborhood of BLK DNM homeowners just about linked by bodily objects. Accountable habits is rewarded and votes are given on key model choices based mostly on merchandise possession. With this, the primary style in historical past begins. The method of decentralizing administration duty for style manufacturers.

Every digital clothes ID creates a “digital reflection” of the bodily clothes merchandise, a twin within the digital world through which the bodily merchandise’s historical past and place throughout the BLK DNM Society are recorded. Digital Reflections can be worn within the Metaverse, particularly for youthful generations whose id within the digital world is simply as vital as within the bodily world.

Fall/Winter 2023

The Digital Garment ID shall be unveiled on the BLK DNM FW occasion in Paris on June twenty first. On this first assortment, the chip shall be embedded solely in leather-based items, with subsequent collections introducing extra objects to his BLK DNM Society by means of embedded blockchain-enabled {hardware}.

ChromaWay CEO and co-founder Henrik Hjelte commented: Nothing like this has ever been tried within the style world. After plenty of onerous work, we’re very excited to see our expertise remodel certainly one of style’s iconic manufacturers into one thing fully distinctive. This has the potential to vary the best way individuals relate to the garments they put on and the manufacturers they purchase. Buyer relationships now not finish at checkout. And every lovely garment is now a part of a dwelling and evolving historical past. ”

BLK DNM CEO Toni Collin and ChromaWay CEO and Co-Founder Henrik Hjelte

BLK DNM CEO Toni Collin stated: “BLK DNM’s philosophy is certainly one of neighborhood, and our clothes are designed to be treasured and handed down by means of generations, each by means of their craftsmanship and timeless aesthetics. It’s the antithesis of irresponsible quick style.” Now, with the introduction of the BLK DNM Society and the primary {hardware} constructed into our clothes, we take these two pillars to a revolutionary new degree. By embedding intelligence into each merchandise, we hope to encourage the business to affix us in leveraging linked style to attain higher outcomes. ”


BLK DNM is a Swedish-American style model specializing in timeless tailoring, leather-based and denim of remarkable high quality. After relaunching in 2023 as an entry-level luxurious style home below the helm of recent Inventive Director Jesse Huebeling, BLK DNM focuses on each timeless craftsmanship and timeless magnificence, making certain that clients We encourage you to like and cherish every merchandise for many years and generations.

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About Cromaway

ChromaWay is an business chief in blockchain expertise, specializing in creating and deploying cutting-edge, scalable blockchain options for each companies and governments. Based in 2014 and headquartered in Stockholm, Sweden, the corporate has been on the forefront of accelerating the adoption of blockchain expertise. Its flagship product, the relational blockchain Chromia, permits builders to construct decentralized purposes (dApps) utilizing a relational database mannequin with unprecedented scalability and adaptability.


Fatih Hakim, (e-mail protected)



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